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Honasa Consumer’s Mamaearth Launches Kerala Thaali Hair Care Range Mamaearth launches Kerala Thaali Hair Care Range, celebrating Kerala’s heritage with natural ingredients. Available nationwide and in Reliance Hyper stores. Honasa Consumer Limited, the company behind the Mamaearth brand, has unveiled its latest innovation: the Kerala Thaali Hair Care Range. This unique regional collection celebrates Kerala’s rich cultural heritage and natural bounty, offering a holistic hair care experience inspired by the traditional “Kerala Thaali”, which features a blend of diverse, nourishing ingredients typical of the region. The new range incorporates natural ingredients native to Kerala, including hibiscus, shikakai, and amla, which are renowned for their proven benefits in hair care. Developed based on extensive consumer insights and crowdsourced ideas, this collection aims to enhance hair strength and shine while honouring Kerala’s cultural traditions. With this launch, Mamaearth is setting a new standard in the personal care industry by adopting a regional approach to product innovation. Unlike multinational companies that often adapt products for various markets, Mamaearth is pioneering a focus on India’s unique cultural and natural resources. This regional emphasis marks the beginning of a broader innovation strategy for the brand, aiming to create products that reflect India’s diverse cultural landscape. The company stated that the Kerala Thaali Hair Care Range will be available nationwide on all online platforms and will be introduced in Kerala through a partnership with Reliance Retail’s “Mini Five Star” project. This collaboration ensures that the range will be accessible in Reliance Hyper stores throughout Kerala and other nearby southern cities with high consumer demand. To promote the range, Mamaearth will conduct offline activations at Reliance Retail stores, featuring in-store demonstrations, exclusive promotions, and interactive consumer experiences designed to showcase the benefits of the Kerala Thaali Hair Care Range and boost local brand engagement. Commenting on the launch, the Co-founder and Chief Innovation Officer of Honasa Consumer Limited, Ghazal Alagh, said, “We are thrilled to introduce the Kerala Thali Hair Care Range, a product that is close to our hearts and deeply rooted in the cultural heritage of Kerala. In India, each state has its own unique traditions and natural resources, much like the countries across the world. We felt it was essential to approach our states with the same respect and understanding. This launch is not just about a product; it’s about celebrating the diversity of our country and the richness it brings to our lives. We are committed to continuing this journey of regional innovation and bringing the best of nature and culture to our consumers.” Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.

Mamaearth Expands Offline Presence with Reliance Retail Partnership Mamaearth has partnered with Reliance Retail, expanding its presence to over 1000 Smart Bazaar and Smart Point stores across India, making its products more accessible to a wider audience. Honasa Consumer Limited, the parent company of the popular personal care brand Mamaearth, has recently achieved a significant milestone. Mamaearth products are now available in over 1000 Smart Bazaar and Smart Point stores across India, thanks to a strategic partnership with Reliance Retail Ventures Ltd. The stock of Honasa Consumer was seen trading near the day’s high up by 2.51% at Rs 447. Commitment to Accessibility Mamaearth, known for its commitment to providing safe, natural, and toxin-free products, continues to expand its reach to meet the growing demand for its innovative offerings. This partnership with Reliance Retail is a testament to Mamaearth’s mission to make its products more accessible to a broader audience. The brand’s offline channel presence has been significantly strengthened, providing consumers with easier access to its wide range of personal care products. CEO’s Vision Mr. Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, emphasized the importance of being available where consumers prefer to shop. He stated, “At Honasa, we believe that we need to be available where our consumers want to shop the brand. The partnership with Reliance Retail is also an extension of our endeavor to make toxin-free, safe products accessible to a wider set of consumers. We are 1000 stores strong now and with the increasing demand for Mamaearth products, we will hopefully continue to grow and increase our footprints through this collaboration.” Expanding Consumer Reach The collaboration between Mamaearth and Reliance Retail aims to provide consumers with easier access to Mamaearth’s product range. This move reinforces the brand’s value proposition for toxin-free beauty products made with natural ingredients. The partnership marks a significant step in Mamaearth’s journey to becoming a household name in the personal care industry. About Mamaearth Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is the fastest-growing beauty and personal care brand in India. The brand caters to the personal care needs of young, aspirational, and increasingly conscious Indian consumers. In just seven years, Mamaearth has developed a product portfolio of over 200 products and has reached over 5 million customers across 500 Indian cities. The brand’s products are available on its website, major eCommerce platforms like Amazon, Nykaa, and Flipkart, and over 40,000 points of sale across the country. About Honasa Consumer Limited Honasa Consumer Limited (HCL) is a purpose-driven house of brands with a digital-first approach, aiming to create the beauty and personal care organization of the future. Built on consumer insights and innovation, HCL’s portfolio includes digital-first consumer brands like Mamaearth, The Derma Co., Aqualogica, Staze, and Ayuga. The company has also acquired stakes in BBlunt and Dr. Sheths. HCL has become a profitable and leading beauty and personal care company in India in terms of revenue from operations for the Financial Year 2022. Through its omni-channel distribution network, HCL’s products are available pan-India across 700+ districts and over 100,000 FMCG retail outlets. Conclusion Mamaearth’s partnership with Reliance Retail marks a significant milestone in its journey to provide safe, natural, and toxin-free personal care products to a wider audience. With its strong commitment to accessibility and innovation, Mamaearth continues to make strides in the beauty and personal care industry, setting new benchmarks for others to follow. Disclaimer: This post has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions. Angel One Mamaearth (Honasa Consumer Ltd.) IPO: Check Issue Date, Price, Lot Size &... Check all the details of the Mamaearth (Honasa Consumer Ltd.) IPO, such as the issue date, price, allotment, lot size and subscription status at Angel One