Burger King India Limited IPO

Burger King is the India's fastest growing quick service restaurant chains. It is the second largest fast food burger brand with having 216 Burger-King restaurants and 8 Sub-Franchised Burger King restaurants. It has an exclusive right to establish, develop, and operate Burger King branded restaurants in India. It aims to cater to the Indian tastes and preferences through adding new food offerings to its product portfolio. Company establishes its branches in high traffic areas in key metropolitan areas and cities across the country.

BURGER KING INDIA LIMITED INFORMATION

Burger King IPO description – Burger King is one of the fastest growing international QSR (Quick Service Restaurant) chains in India during the first five years of our operations based on number of restaurants. As the national master franchisee of the BURGER KING® brand in India, it has exclusive rights to develop, establish, operate and franchise Burger King branded restaurants in India.
Since opening its first restaurant in November 2014, the company has used its well defined restaurant roll out and development process with the aim of growing quickly, consistently and efficiently into a pan-India QSR chain and capitalising on the growing market opportunity in India for QSR restaurants. As at 30 June 2019, it had 202 restaurants, including seven Sub-Franchised Burger King Restaurants, across 16 states and union territories and 47 cities across India. The company builds its restaurant network using a cluster approach and penetration strategy. It launches its brand from flagship locations in high traffic and high visibility locations in key metropolitan areas and cities across India and then develops new restaurants within that cluster. This approach helps it to efficiently manage its vertically managed and scalable supply chain and drive down costs.

About the Burger King Company:

The globally recognised Burger King brand was founded in 1954 in the United States and is owned by Burger King Corporation, a subsidiary of Restaurant Brands International Inc., which holds a portfolio of fast food brands that are recognized around the world that include the BURGER KING®, POPEYES® and TIM HORTONS® brands.
The Burger King brand is the second largest fast food burger brand globally as measured by the total number of restaurants, with a global network of over 18,000 restaurants in more than 100 countries and U.S. territories as at June 30, 2019.

Master Franchise and Development Agreement:

The BURGER KING® brand is the second largest fast food burger brand globally as measured by the total number of restaurants, with a global network of over 18,000 restaurants in more than 100 countries and U.S. territories as at June 30, 2019.
Under the Master Franchise and Development Agreement, our Company has been granted the exclusive right to develop, establish and operate and franchise the Burger King restaurants in India.
Since opening of the first Burger King restaurants in India in November 2014, our Company has grown to a pan-India QSR chain with 202 restaurants, including seven sub-franchised restaurants, across 16 states and union territories and 47 cities across India as at June 30, 2019.
Further, under the Master Franchise and Development Agreement, Company is required to develop and open at least 700 restaurants by December 31, 2025.
Company’s master franchisee arrangement, which expires on December 31, 2039, provides us with the ability to use Burger King’s globally recognised brand name to grow our business in India, while leveraging the technical, marketing and operational expertise associated with the global Burger King.
Company also enjoys favourable royalty rates that are capped at 5% under the master franchisee arrangement.

Management Team:

• Mr. Shivakumar Pullaya Dega (Designation: Chairman and Independent Director)
• Mr. Rajeev Varman (Designation: Chief Executive Officer and Whole Time Director)

Burger King’s financial performance:

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