
The influence of AI is becoming apparent in India's IT services sector, resulting in a notable reduction in the value of traditional business deals. These shifts are being observed despite consistent demand for technology services.
India’s leading IT companies are adjusting to the changing market landscape as AI introduces efficiencies that compress deal values. HCLTech's CEO, C Vijayakumar, noted how AI deflation might result in 2% to 3% yearly reductions, highlighting a major shift in pricing structures.
Traditionally valued at $100 million, contracts now hover around $80 million as AI enables tasks to be completed more swiftly and with fewer personnel.
Key players in the IT sector, including Tata Consultancy Services (TCS), Infosys, Wipro, and Tech Mahindra, have all pointed to the same trend.
TCS Chief Executive K Krithivasan expects AI revenues to grow, counteracting the fall in traditional service revenues.
Meanwhile, Infosys's CEO, Salil Parekh, emphasised that AI’s efficiency in tasks such as coding and testing are compressing service values, even as demand remains robust.
As AI takes over routine work, sectors like data, cloud, cybersecurity, and modernisation are witnessing growth, supported by AI enhancements.
HCLTech revealed it is generating approximately $620 million annually from advanced AI services, including AI factories and platform-based solutions.
The sector is further witnessing a shift from traditional time-and-material contracts to outcome-based agreements, driven by AI-induced productivity gains.
Read More: Infosys Share Price in Focus; Ties Up with OpenAI for AI Deployment Across Businesses!
AI's integration into Indian IT services is leading to lower deal values as efficiencies are realised. While traditional services feel pricing pressures, new capabilities and revenue streams are emerging, reflecting the sector's adaptive strategies.
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Published on: Apr 29, 2026, 11:01 AM IST

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