India’s branding landscape saw a landmark moment in 2025 as the Tata Group became the first Indian brand to surpass the $30 billion mark in brand value, according to Brand Finance’s latest report. The study reflects a strong rise in brand equity across diverse sectors, signalling India’s growing global influence in industry and services.
Tata Group retained its spot as India’s most valuable brand with a 10% increase in brand value to $31.6 billion. The overall brand value of India’s top 100 companies rose to $236.5 billion. Infosys followed as the second most-valuable brand, up 15% to $16.3 billion, continuing its dominance in the IT services sector. HDFC Group ranked third with a sharp 37% surge to $14.2 billion, solidifying its leadership in financial services post-merger with HDFC Ltd.
Adani Group emerged as the fastest-growing brand in the country, witnessing an 82% jump in value due to its infrastructure focus and green energy ambitions. Meanwhile, Tata also recorded the highest Sustainability Perceptions Value at $4.3 billion. Infosys posted the largest positive sustainability gap at $115 million, suggesting potential upside with improved public perception.
Taj Hotels maintained its position as India’s strongest brand, with a Brand Strength Index (BSI) score of 92.2 out of 100 and an AAA+ rating for the 4th year in a row. Asian Paints followed closely with a BSI score of 92/100 and remained the world’s strongest paints and coatings brand. Amul secured the third spot with a BSI score of 91.2/100.
Among new and notable entrants, Birla Opus from the Aditya Birla Group was recognised as a disruptive force in the decorative paints space. Zomato debuted in the rankings at 39th with a brand value of $1 billion. In IT, Persistent Systems recorded a 33% growth in brand value to $811 million, ranking 48th. Birlasoft made its debut as well, while HMEL and Zetwerk rose steadily in the energy and manufacturing segments, respectively.
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Brand Finance’s 2025 rankings underline the accelerating momentum of Indian brands across sectors like manufacturing, IT, finance, and hospitality. With giants like Tata and rising players like Adani and Zetwerk, India’s brand ecosystem is growing stronger, more sustainable, and increasingly recognised on the global stage. As Ajimon Francis noted, India is now “finely balancing the hard power and soft power” in a shifting global order.
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Published on: Jun 25, 2025, 3:56 PM IST
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