Reliance Retail to Test Multi-Channel Search and Discovery Platform

Reliance Retail has initiated a pilot programme aimed at bridging physical and digital shopping journeys through a new in-store discovery platform, as per Reuters report. 

QR-Based Discovery Model Rolled Out 

The retailer is testing a search-and-discovery solution across its apparel formats, including Trends and Yousta, with plans to extend the rollout to Smart Bazaar later this year. 

Customers visiting stores can scan a QR code to access the platform, which enables product search and personalised discovery based on preferences. 

As per the report, Damodar Mall, CEO of Grocery Retail at Reliance Retail, said the initiative is designed to bring store and online experiences closer. The announcement was made on the sidelines of the Retail Leadership Summit in Mumbai. No details were shared regarding investment size or operational structure. 

Competitive Pressure and Margin Movement 

Reliance Retail operates 19,340 stores across India and serves more than 349 million customers across categories such as electronics, apparel and groceries. The retail sector is witnessing heightened competition from Amazon India, Flipkart, Swiggy Instamart, Blinkit and Zepto. 

JioMart expanded into the 10-minute delivery segment in 2025 as competition in quick commerce intensified. In Q3, core retail margins moderated to 8% from 8.6% a year earlier, impacted by festive discounting, hyperlocal delivery investments and a one-time labour code effect. 

Mall noted that while competitive intensity remains high, India’s expanding consumption market continues to allow shifts in market share without constraining overall growth. 

Read More: Reliance MET City Plans to Launch 140-acre Jhajjar Township with Residential and Industrial Plots! 

Reliance Industries Share Price Performance  

As of February 17, 2026, at 10:30 AM, Reliance Industries Ltd share price is trading at ₹1,424 per share, reflecting a decline of 0.91% from the previous closing price. Over the past month, the stock has gained by 0.74%. 

Conclusion 

The pilot marks Reliance Retail’s latest move to strengthen omnichannel integration amid evolving consumer behaviour and rising competitive pressures. 

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