Radisson, MBD Group Sign Master Franchise Deal to Add 50 Hotels in India

Radisson Hotel Group (RHG) and the MBD Group on Monday announced a long-term strategic partnership under a master franchise agreement to expand the chain’s presence across India. 

Under the agreement, 50 new co-branded hotels under the luxury Radisson Collection and lifestyle Radisson Red brands will be developed over the next ten years.  

Expansion Blueprint and Financial Outlook 

As per Business Standard, The proposed hotels will come up in strategic locations such as Lake Pichola in Udaipur, the newly operational Navi Mumbai airport, Bengaluru and Ranthambore, among others. 

The planned portfolio is expected to follow an approximate mix of 80 per cent managed and franchised hotels and 20 per cent owned properties, reflecting a shared focus on scalable, asset-light expansion, said Sonica Malhotra Kandhari, joint managing director of MBD Group. 

Malhotra added that the total valuation of the 50 assets under management through the partnership could be pegged at ₹10,000 crore. “These new hotels could be trading upwards of ₹4,000 crore in ten years’ time, considering the currently prevailing average daily rates. The gross operating profit could be between ₹1,700-1,800 crore,” she added. 

Brand Mix and India Growth Focus 

“About 80 per cent of the expansion will be through the lifestyle brand Radisson Red, while the remaining 20 per cent will be done through Radisson Collection-branded hotels,” said Monica Malhotra Kandhari, managing director, MBD Group. 

“India today is at the cusp of growth and has a substantial population under the age of 35, which is very aspirational,” said KB Kachru, chairman emeritus and principal advisor, Radisson Hotels Group - South Asia. 

Radisson Hotel Group currently has 139 operational properties in India and over 80 hotels in the pipeline. The Brussels-headquartered chain aims to reach 500 properties in the country by 2030. 

Read More: Radisson Hotel Group Signs 4 Park Inn & Suites Properties in India! 

Conclusion 

The master franchise agreement strengthens Radisson’s long-term India expansion strategy, combining luxury and lifestyle brands with an asset-light growth model to capture rising demand in key domestic markets. 

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