Mahindra Tops Indian Auto Firms, Ranks 25th Globally: Brand Finance

India’s Automobile Sector reportedly features 8 companies in the latest Automobiles 100 2026 ranking released by Brand Finance. The report places the total brand value of the global auto sector at $575.4 billion.  

Indian manufacturers continue to appear across both value and strength metrics, indicating wider market reach and improving brand indicators.  

Mahindra Leads Among Domestic Firms 

Mahindra & Mahindra is the highest-ranked Indian company on the list, placed at 25th globally. Its brand value rose 17% year-on-year to $3.8 billion. The company recorded a Brand Strength Index (BSI) score of 86.5 out of 100 and retained an AAA rating.  

The increase was supported by its utility vehicle portfolio and activity in the electric vehicle segment. 

Royal Enfield and Tata Motors 

Royal Enfield ranked as the third strongest automobile brand worldwide, with a BSI score of 88.9 and an AAA rating. Its brand value increased 30% to $1.2 billion, indicative of demand across markets. 

Tata Motors was placed fifth among the strongest brands globally. It reported a BSI score of 88.1 and a brand value of $3.3 billion, supported by domestic operations and its electric vehicle portfolio. 

Maruti Suzuki and Other Companies 

Maruti Suzuki ranked 34th, with its brand value rising 9% to $2.7 billion. It retained an AAA rating and recorded a BSI score of 87.2. 

Other Indian companies in the ranking include TVS Motor Company, Ashok Leyland, Bajaj Auto and Hero MotoCorp. TVS Motor Company and Ashok Leyland posted gains, while Bajaj Auto and Hero MotoCorp recorded declines in brand value. 

Brand Strength Indicators 

The report notes that 4 Indian automobile brands are now among the world’s 10 strongest based on BSI scores. These rankings are indicative of measures such as familiarity, reputation, and perceived quality. 

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Conclusion 

The presence of multiple Indian companies across the rankings indicates continued expansion beyond the domestic market, with gradual improvement in brand metrics and global visibility. 

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