National Consumer Day: NCH and e-Jagriti Platforms Enable Timely Grievance Redressal

On the occasion of National Consumer Day 2025, official data highlights the growing effectiveness of the National Consumer Helpline (NCH) and e-Jagriti platforms in addressing consumer grievances efficiently across India. 

NCH Handles Over 12,00,000 Complaints Annually with Digital Support 

The National Consumer Helpline (NCH) has shown a notable increase in its activity, with calls rising from 12,553 in December 2015 to 1,55,138 in December 2024.  

Monthly complaint registrations have also grown from 37,062 in 2017 to 1,11,951 in 2024. More than 12,00,000 complaints are now resolved yearly, with many addressed within 21 days. This efficiency is achieved with support from 1,169 companies and AI-based systems. 

Nearly 65% of complaints are submitted through digital platforms, including a significant rise in WhatsApp usage, growing from 3% in March 2023 to 20% in March 2025. Between April 25 and October 31, 2025, NCH facilitated refunds totalling ₹27.61 crore across 49,333 complaints in 30 sectors. 

e-Jagriti Sees Over 1.31 Lakh Cases Resolved by November 2025 

Launched on January 1, 2025, e-Jagriti has rapidly become a key digital grievance redressal tool. By mid-November 2025, over 1.35 lakh cases were filed, and more than 1.31 lakh resolved. The platform has over 2.81 lakh registered users, including 1,400 Non-Resident Indians (NRIs). 

NRIs from countries such as the United States (146), United Kingdom (52), UAE (47), Canada (39), Australia (26), and Germany (18) lodged 466 complaints. In July and August 2025, 27,545 cases were disposed of, exceeding the 27,080 cases filed. In September and October, 24,504 cases were resolved against 21,592 filings. 

Read More: Swiggy’s Bengaluru User Tips ₹68,600; Hyderabad Buyer Spends ₹4.3 Lakh on iPhones in 2025! 

Integrated Platforms and Multilingual Support Drive Better Access 

The NCH operates in 17 languages and allows complaints through WhatsApp, SMS, email, the NCH app, web portal, and Umang app. The toll-free number 1915 is also open for public access, enhancing outreach and ease of redressal submission for consumers nationwide. 

Conclusion 

NCH and e-Jagriti platforms have significantly contributed to quicker consumer grievance redressal. Their growing usage, multilingual accessibility, and integration with AI tools highlight their role in improving the consumer protection framework. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.