‘Pay ₹500, Become Co-Owner’: Bharat Taxi Bets on an Amul-Like Playbook That Built a ₹1.25 Lakh Crore Giant From ₹50 Contributions

Bharat Taxi was unveiled on February 23, 2026, by Union Minister Amit Shah as a driver‑centric cooperative ride hailing service that promises profit sharing, ownership opportunities and protection of minimum earnings. 

Bharat Taxi Model and Profit Distribution 

The platform allocates 80% of net profits to drivers based on kilometres travelled, while the remaining 20% is retained to build cooperative capital. Unlike existing aggregators that levy commissions of 25% to 30%, Bharat Taxi currently deducts no commission from driver earnings, positioning the service as a cost‑effective alternative. 

Co ownership Scheme and Board Representation 

Drivers can become co owners by purchasing a share for ₹500. As membership expands, drivers gain representation on the cooperative’s board of directors, enabling them to raise concerns and influence decisions that affect their interests. 

Rollout Plan and Competitive Positioning 

The pilot phase covered Delhi‑NCR and Rajkot before the official launch on February 5, 2026. The rollout plan targets onboarding up to 15 crore drivers within 2 years and extending services to all municipal cities within 3 years. The model draws inspiration from the Amul dairy cooperative, which grew to a ₹1.25 lakh crore organisation after 36 lakh women each contributed ₹50. 

Read More: ePlane Collaborates with Nvidia to Build India’s First Electric Air Taxi, e200x! 

Conclusion 

Bharat Taxi introduces a cooperative framework that offers drivers a substantial share of profits, a low‑cost ownership entry point and a voice in governance. The service aims to compete with major aggregators while safeguarding driver earnings. 

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