Rapido and Magicpin Team Up to Take On Zomato-Swiggy Food Delivery Dominance

Rapido and Magicpin have announced a partnership linking Magicpin’s restaurant network with Rapido’s delivery fleet, aiming to expand reach and strengthen competition across India’s food delivery market. 

Partnership Overview 

Magicpin will connect more than 80,000 restaurants to Rapido’s food delivery platform, Ownly, enabling Rapido to expand beyond Bengaluru and scale nationally. In return, Magicpin will gain access to Rapido’s captain fleet in selected locations to boost last-mile delivery. 

Rapido in a statement to PTI, statednoting: “Rapido primarily onboards restaurants directly through our merchant team, with only a very small share coming via partners like Magicpin.” 

Market Challenges and Industry Reaction 

Food delivery remains a difficult, low-margin sector, where delivery costs, rider payouts and discount-led customer acquisition pressure long-term sustainability. Rapido and Magicpin also face the challenge of breaking strong consumer loyalty built by Zomato and Swiggy, whose speed and scale set market expectations. 

The development comes as Zomato holds a 15% stake in Magicpin, while Swiggy has approved selling its stake in Rapido’s parent company for nearly ₹2,400 crore. 

Read More: ETERNAL (Formerly Zomato) Becomes India’s Fastest-Growing Major Brand in 2025! 

Conclusion 

By combining Magicpin’s restaurant network with Rapido’s delivery fleet, the partnership introduces renewed competition in a market dominated by two major players, offering expanded options for both restaurants and consumers. 

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