ETERNAL (Formerly Zomato) Becomes India’s Fastest-Growing Major Brand in 2025

ETERNAL (Formerly Zomato) has moved into India’s top tier of consumer brands after a sharp rise in brand value. According to Kantar’s latest BrandZ report, the brand value of ETERNAL grew 69% year-on-year to cross the US$6 billion mark in 2025, making it the 21st most valuable brand in the country. This figure does not include Blinkit, its fast-growing quick-commerce arm.

The company now ranks ahead of well-known Indian names such as Maggi, Bajaj Auto, Surf Excel and Paytm. The rise reflects how ETERNAL has expanded beyond food delivery and positioned itself as a broader lifestyle platform.

How Has ETERNAL (Formerly Zomato) Attracted Youth and Urban Consumers?

Zomato’s strong rise is linked to its ongoing transformation. The company now offers more than home-delivered meals. Its “going-out” app, District, helps users explore events, restaurants and experiences. Even the main Zomato app now includes custom features such as veg-only modes and indicators that help users make more personalised choices.

This wider role in daily life has helped ETERNAL strengthen its brand presence among younger and urban consumers who use the app not only for food but for entertainment and social plans as well.

How Did Zomato’s Rivals Like Swiggy and Zepto Perform?

Swiggy also appeared in the list of India’s most valuable brands but ranked lower at 27th position. Its brand value grew 4% to $4.8 billion, much slower than Zomato’s rise and also slower than the overall 6% brand-value increase across India’s top 100 brands.

Quick commerce brand Zepto entered the list for the first time, ranking 83rd, signalling rising competition in fast delivery.

Which Companies Showed Growth in FY26?

Kantar’s report showed strong growth in brands linked to travel and experiences. Taj Hotels’ brand value rose 55%, Indigo grew 42%, and MakeMyTrip increased 45%, reflecting greater spending on holidays and leisure activities.

Meanwhile, financial services and tech-services companies continued to dominate the list, together making up nearly half of the total brand value of the top 100 brands.

India Appears To Be a K-Shaped Consumer Economy: Kantar

The report highlighted a K-shaped recovery in India’s consumer economy. Wealthier households are shifting their spending from essentials to premium items such as luxury cars, smartphones, décor and watches. Rural households still see strong value in branded goods but face tighter budgets due to high inflation.

The middle class, however, remains under pressure, which affects demand for FMCG and banking services.

Read more: Infosys Buyback: How Much Tax Will You Pay on The Buyback Amount?

Conclusion

ETERNAL (Formerly Zomato) ’s steep rise in brand value shows how quickly Indian consumer behaviour is changing. By expanding beyond food delivery and creating a lifestyle-focused ecosystem, ETERNAL (Formerly Zomato) has strengthened its place among India’s top consumer brands. As spending patterns continue to shift, brands that offer convenience, choice and everyday relevance are likely to see the strongest growth in the coming years.

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