
As per PTI news report, in a strategic move, Jaguar Land Rover (JLR) India has announced significant price reductions for its Range Rover SV and Range Rover Sport SV models imported from the UK.
This decision comes as the company anticipates the potential benefits of the India-UK Free Trade Agreement (FTA).
JLR India has repriced its UK-imported Range Rover SV and Range Rover Sport SV models. The Range Rover SV has seen a reduction from ₹4.25 crore to ₹3.50 crore, and the Range Rover Sport SV's price has been adjusted from ₹2.75 crore to ₹2.35 crore.
These changes are aimed at making the models more accessible to Indian customers and reinforcing JLR's market position.
This price revision reflects the new duty structure anticipated under the forthcoming India-UK FTA. The revised prices of the Range Rover models are expected to be effective immediately and aim to enhance JLR's growth trajectory in the Indian market.
While JLR's UK-imported models benefit from the anticipated duty changes, locally manufactured models such as Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, and Discovery Sport remain unaffected.
The pricing structure for models manufactured in Slovakia, including Defender and Discovery, also remains unchanged.
Rajan Amba, Managing Director of JLR India, said, "In anticipation of the India-UK FTA being implemented, we are pleased to extend its benefits to our clients. The updated pricing of Range Rover SV and Range Rover Sport SV underscores our customer-first approach and commitment to building long-term relationships with our clients."
He highlighted that these adjusted prices reflect JLR’s customer-centric strategy and its dedication to solidifying long-term client relationships.
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The strategic price decrease by JLR on its UK-imported models aligns with the expected easing of trade restrictions due to the India-UK FTA. The pricing strategy aims to enhance the market appeal of JLR’s aspirational SV portfolio, reinforcing its presence in the Indian luxury car segment.
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Published on: May 5, 2026, 3:02 PM IST

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