Redtape Limited has announced the acquisition of international sports footwear brand SPRANDI, marking a strategic move to expand its brand portfolio and strengthen its presence in the athleisure and sports footwear segment.
The acquisition covers multiple key markets, positioning the company for broader regional growth.
The company has secured rights to SPRANDI for India, Nepal, Bhutan, and Sri Lanka, enabling it to tap into growing demand for sports and lifestyle footwear across these regions.
SPRANDI is already a well-established global brand with strong traction in markets such as China, Russia, the Middle East, and CIS countries.
This acquisition provides Redtape with an opportunity to introduce a globally recognised brand into emerging markets where consumer demand for branded sports footwear continues to rise.
Redtape plans to launch SPRANDI in the Indian market in the near term, leveraging both online platforms and its existing retail network.
The company aims to scale the brand with significant volumes, indicating an aggressive go-to-market strategy.
The use of both digital and physical distribution channels is expected to enhance accessibility and accelerate market penetration.
By adding SPRANDI to its portfolio, Redtape is expanding beyond its existing offerings and entering a more competitive segment of performance and sports-oriented footwear.
This move aligns with broader industry trends where lifestyle brands are increasingly diversifying into athleisure categories.
The acquisition also enhances Redtape’s positioning as a multi-brand player, allowing it to cater to a wider consumer base with varied product preferences.
Read More: Redtape Share Price Gains Over 7% on Q3 FY26 Earnings Results: PAT Jumps 43% YoY to ₹104.53 Crore!
As of April 9, 2026, at 9:22 AM, Redtape share price is trading at ₹124.75 per share, reflecting a surge of 2.89% from the previous closing price.
Redtape’s acquisition of SPRANDI reflects a strategic push to scale its footwear business across markets, leveraging global brand equity to drive growth and strengthen its competitive positioning.
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Published on: Apr 9, 2026, 11:43 AM IST
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