The Indian Hotels Company Limited (IHCL), the largest hospitality company in India, has achieved a significant milestone by securing trademark registration for the Taj sonic sound.
This sound mark is associated with the iconic Taj brand, representing a pivotal development in brand protection within the Indian hospitality sector.
The registration of the Taj sonic sound as a trademark legally safeguards the brand's distinctive sonic identity, acknowledging sound as a crucial brand asset. In a marketplace increasingly driven by experiences, sonic branding plays a vital role in shaping emotional memory and enhancing consumer recall beyond visual cues.
As hospitality brands expand into immersive, multi-sensory experiences, sound has emerged as a critical touchpoint for building trust, familiarity, and emotional resonance.
Prior to this, Taj successfully secured trademark protection for the 3-dimensional shape of the Taj Mahal Hotel in Bombay. This move underscores a long-standing commitment to protecting distinctive elements of its heritage through progressive intellectual property strategies.
IHCL was represented by Fidus Law Chambers, with Managing Partner Ms. Shwetasree Majumder leading the effort, assisted by Partner Astha Negi and Senior Associate Umang Gola.
This strategic move reflects IHCL's forward-looking approach to intellectual property, aligning with evolving guest engagement and brand connection methods.
Read More: ITC Hotels Share Price in Focus; Secures ₹326.50 Crore Lease in Delhi's Dwarka for 5 Star Hotel Project!
Incorporated by Jamsetji Tata, the founder of the Tata Group, IHCL opened its first hotel, The Taj Mahal Palace, in Bombay in 1903. Today, IHCL and its subsidiaries offer a fusion of warm Indian hospitality and world-class service through a portfolio of 610 hotels, including 253 in the pipeline, across 4 continents, 14 countries, and over 250 locations.
The company is listed on the BSE and NSE and is India's largest hospitality company by market capitalisation.
As of January 13, 2026, at 9:22 AM, The Indian Hotels share price on NSE was trading at ₹691.35 up by 0.18% from the previous closing price.
IHCL's achievement in securing India's first sound mark registration in hospitality for the Taj brand highlights its commitment to innovative brand protection strategies. This development underscores the importance of sonic branding in enhancing consumer engagement and brand recall.
Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Jan 13, 2026, 12:02 PM IST
Team Angel One
We're Live on WhatsApp! Join our channel for market insights & updates
Get the link to download the App
