FSN E-Commerce Ventures Share Price Surges Over 2%; Eyes Majority Stake in Deepika Padukone’s 82°E

Nykaa is in discussions to acquire a majority stake in Deepika Padukone’s skincare brand, 82°E, according to The Economic Times report. The proposed transaction is yet to be finalised, and the companies have not disclosed financial details. 

The development comes as Nykaa continues to expand its portfolio of owned brands within the beauty and personal care segment. 

Nykaa’s Business Position 

Nykaa, operated by FSN E-Commerce Ventures, reported revenue of ₹2,873 crore for the quarter ended December 2025, up 27% year-on-year. Net profit rose to ₹68 crore, reflecting a 156% increase over the same period. 

The company added 11 stores during the quarter, taking its total store count to 276. It operates across online and offline channels and serves a cumulative beauty customer base of about 42 million. 

Nykaa competes with Reliance Retail’s Tira, Sephora and Shoppers’ Stop Beauty. 

82°E Financial Performance 

82°E, launched in 2022 as a direct-to-consumer skincare brand, has reported a decline in revenue. Filings show revenue fell 30% year-on-year to ₹14.7 crore in FY25. 

The company posted a loss of ₹12.26 crore during the year. Its products are priced at around ₹2,500 for a 50 ml unit, placing it in the premium category. 

Demand has been affected by pricing, positioning, and competition from newer digital-first brands. 

Strategic Context 

Nykaa has been expanding its “House of Nykaa” segment through acquisitions and investments. Its portfolio includes brands such as Dot & Key, Earth Rhythm, and Nudge Wellness. 

The company’s scale, including its distribution network and repeat customer base, is seen as a factor in supporting partner brands. If the deal proceeds, 82°E is expected to continue with a minority stake. 

Existing Association 

Nykaa and Deepika Padukone already have a commercial relationship. The actress was appointed as Nykaa’s global brand ambassador in September last year. 

She has been associated with campaigns such as the Pink Friday Sale and Nykaaland. 

Market Overview 

India’s beauty and personal care market is estimated at $20 billion and is projected to reach $34 billion by 2028. Growth is being driven by online channels, higher discretionary spending and demand from smaller cities. 

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Nykaa Share Price Performance  

As of April 6, 2026, 10:46 am, FSN E-Commerce Ventures Ltd (Nykaa) share price was trading at ₹252.81, a 2.78% increase from the previous closing price. 

Conclusion 

The proposed stake purchase reflects ongoing consolidation in the sector, with brands seeking scale through established retail platforms. 

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