Eternal (Formerly Zomato) Share Price Comes into Focus as Competition Between Amazon Now and Blinkit Grows

Eternal (formerly Zomato) share price, the parent company of Blinkit has come in focus as competition in India’s quick commerce market has increased. 

The increasing demand for 10-minute deliveries of daily essentials has increased pressure on quick commerce firms to win over more urban consumers. With the introduction of Amazon Now, Blinkit has reportedly lost some portion of its market share in major metro cities.

Amazon is Handling Nearly 5 Lakh Orders Everyday 

According to reports, Amazon Now is currently handling around 4,50,000–5,00,000 daily orders through nearly 500 dark stores. The company has also been increasing its footprint in areas with a high concentration of Prime members.

As per news reports, Amazon CEO Andy Jassy recently said that orders on their quick commerce platform are growing 25% month-on-month, while Prime users are shopping more frequently after using the service.

The company is working with third-party dark store operators and logistics partners instead of building everything in-house.

BlinkitGets Over 3 Million Orders Daily 

Blinkit remains the largest player in India’s quick commerce segment with more than 3 million daily orders and over 2,200 dark stores.

Over the past year, Blinkit focused on faster delivery and wider product selection instead of aggressive discounting. This helped the platform attract premium urban consumers.

However, rising competition from Amazon, along with players such as Swiggy’s Instamart and Zepto, is increasing pressure on pricing, delivery fees, and expansion plans.

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Conclusion

India’s quick commerce market is continuing to grow rapidly as consumers increasingly prefer faster deliveries for groceries and everyday products. While Blinkit remains the market leader, Amazon’s expansion is gradually changing the competitive landscape in major cities.

For investors tracking Eternal Limited share price, the focus is likely to remain on Blinkit’s market share, profitability, and expansion strategy over the coming quarters as competition in the segment continues to rise.

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