Ather Energy to Raise Scooter Prices by Up to ₹3,000 From January 1, 2026

Electric two-wheeler maker Ather Energy has announced a price increase across its scooter range, effective January 1. Prices will go up by as much as ₹3,000, depending on the model. The company cited rising input costs and adverse foreign exchange movements as the main reasons behind the decision.

Why is Ather Energy Increasing Scooter Prices?

Ather Energy said that global increases in raw material prices, higher costs of key electronic components, and unfavourable forex trends have pushed up overall production expenses. These pressures have made it difficult for the company to maintain existing prices.

Like many electric vehicle manufacturers, Ather depends on imported components, especially for batteries and electronics. Changes in currency rates and global supply costs directly affect margins, making periodic price adjustments necessary.

Current Scooter Range and Prices

Ather’s current product portfolio includes the popular 450 series, known for performance-focused electric scooters, and the Rizta, which targets family users. Before the price hike, ex-New Delhi prices range from about ₹1.14 lakh to ₹1.83 lakh, depending on the model and variant.

The upcoming increase means buyers planning to purchase an Ather scooter in the new year may have to pay more, even for entry-level variants.

December Offers Still Available

To support sales in the short term, Ather is running its ‘Electric December’ scheme. Under this offer, customers in select cities can get benefits of up to ₹20,000. These benefits may include cash discounts, exchange offers, or other incentives, depending on the location.

For buyers who were already considering an electric scooter, this scheme provides a chance to lock in lower effective prices before the hike takes effect.

Ather Energy Share Price Performance 

Ather Energy listed on the stock market in May this year. Since its debut, the stock has delivered strong returns, rising around 118% from its issue price in just seven months. This sharp rally reflects strong investor interest in electric mobility and confidence in the company’s growth potential.

While the price hike may affect near-term demand, it also highlights the cost challenges faced by EV makers as they scale up operations.

Read more: HSBC Mutual Fund Merger: What Does the Shift from ELSS to Flexi Cap Means for You?

Conclusion

Ather Energy’s decision to raise scooter prices from January 1 reflects broader cost pressures in the electric vehicle industry. Rising raw material prices and forex impact continue to shape pricing strategies. Buyers may benefit from December offers, while investors will closely watch how the company balances growth, costs, and demand in the months ahead.

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