Zoho Enters Hardware Market with New PoS, QR, and Sound Box Devices

As per the news reports, Software and enterprise solutions major Zoho Corporation has expanded its footprint into the hardware domain, unveiling a new range of payment devices, including point-of-sale (POS) terminals, QR code systems, and sound boxes. 

The move represents Zoho’s deeper push into India’s fast-growing digital payments ecosystem, following the launch of Zoho Payments in 2024.

Expanding the Payments Ecosystem

As per the news reports, Sivaramakrishnan Iswaran, CEO of Zoho Payment Technologies and global head of finance and operations, BU, Zoho, stated, “We got into payments last year. We were supporting online payments without any devices. As a strategy, we may start in one area but keep on expanding. This is a natural expansion for us.”

As per the news reports, Zoho is also broadening its financial services stack by enhancing payout capabilities, introducing virtual accounts for collections, and enabling marketplace settlements. At present, the company’s finance and operations platform is growing at 32% year-on-year in India, with four key verticals: payments, business software, connected banking, and Bharat Connect forming the core of its offerings.

Market Context and Industry Trends

According to PwC India, digital payments in the country recorded a 42% year-on-year growth in transaction volumes in FY24, and the sector is expected to triple by FY29. The merchant acquiring network, both online and offline, is spreading across Tier-2, Tier-3, and Tier-4 cities, with QR adoption growing by over 30%, and soundbox usage by 17%.

With these trends driving digital adoption, Zoho’s expansion into hardware could position it as a comprehensive player across the entire payments value chain, from software to devices and merchant services.

Read More: Perplexity CEO Aravind Srinivas Hails Arattai as Zoho Hits 3,50,000 Signups in 3 Days!

Conclusion

Zoho’s move into payments hardware reflects its ambition to integrate technology, finance, and innovation under one ecosystem. By combining its strong software foundation with new physical payment solutions, the company aims to serve India’s growing base of merchants and digital-first businesses while paving the way for local manufacturing and long-term sustainability in the fintech space.

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