IPO Bound Zepto Hits Record 2 Million Daily Orders During Diwali Week

IPO bound Zepto reported delivering over 2 million daily orders during the Diwali week, its highest ever. The platform handled 20.1 lakh orders on October 18, 23.7 lakh on October 19, and 21.3 lakh on October 20, 2025. 

As per the news reports, Co-founder and CEO Aadit Palicha said the company maintained 30-40% higher daily orders than its closest competitor across all peak days while keeping cash burn per order lower.

Competition in Quick Commerce

As per the news reports, the quick commerce market in India is valued at over $7 billion. Blinkit, owned by Eternal, led the segment with around 30 lakh daily orders during Diwali week. Zepto ranked second, followed by Swiggy Instamart, which recorded 14.4 lakh, 16.1 lakh, and 15.8 lakh daily orders between October 18 and 20, 2025. 

Though some reports suggested Instamart led on a net merchandise value (NMV) basis, Palicha denied this, stating Zepto was ahead on all major operating metrics.

Funding and Operations

The company’s Diwali growth came shortly after it raised $450 million (about ₹3,900 crore). The new funds were used to boost marketing activity and expand its delivery network. During the same period, Zepto’s average order value (AOV) was around ₹850, compared to ₹950 for Instamart. Palicha said the focus remained on improving efficiency and order volumes.

Industry Trends During Festive Week

Other platforms also reported strong performance. Flipkart Minutes handled 1.93 million unique orders between October 18 and 22, 2025. BigBasket saw a 500% year-on-year increase in electronics sales, largely driven by iPhones. Instamart recorded a fivefold rise in gold and silver coin sales during Dhanteras compared to the previous year. Swiggy did not share Diwali-specific data due to its ongoing silent period.

Read More: Flipkart’s Quick Commerce Unit Sees Leadership Change as Kabeer Biswas Exits!

Conclusion

Zepto’s Diwali performance brings out the scale of demand quick commerce platforms are now managing. With rising order volumes across major players, competition in this segment continues to remain high, especially during festival-driven peaks.

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