Reliance Retail Expands into Ayurvedic Beauty with Puraveda Launch on Tira

Reliance Retail has expanded its presence in the beauty segment by introducing an Ayurvedic personal care brand under its Tira platform, as per news reports. The newly launched brand, Puraveda, represents a fusion of India’s age-old wellness traditions with the precision of modern science. This move reflects Tira’s growing focus on holistic self-care and conscious beauty.

Ayurveda Meets Contemporary Skincare Through Puraveda

Bhakti Modi, Co-founder and CEO of Tira, expressed enthusiasm about the launch, stating, “We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India’s timeless wellness heritage and the precision of modern innovation.” 

She further added that Tira aims to redefine beauty by curating offerings that transcend aesthetics and inspire a deeper connection to self-care. With this new brand, Tira hopes to make holistic beauty both thoughtful and accessible to consumers.

Puraveda’s Launch Range and Wellness Focus

Puraveda has been launched with an impressive portfolio of 50 products that cover skincare, haircare, and body care. These products are formulated around 4 distinct, ingredient-led ranges, each designed with a unique wellness focus. Dhara provides deep nourishment, powered by Chandan, D-Panthenol, and Lavender. Niyama is crafted to encourage mindful rituals using ingredients like Kumkumadi, Squalane, and Vetiver. Sama promotes harmony and calm through Gulaab, Tocopherol, and Hibiscus, while Urja focuses on revitalising and energising the skin with Mulethi, BHA, and Mogra.

Each collection under the Puraveda brand is rooted in a signature blend of Ayurvedic hero ingredients combined with clinically proven compounds. The result is a sensorial beauty experience that is indulgent and effective, promoting balance, vitality, and holistic well-being. Tira’s introduction of Puraveda reinforces its commitment to beauty that is as conscious as it is contemporary.

Also Read: Reliance Outshines Nifty with $40 Billion Gain in 2025, Best Rally Since 2020!

Reliance Industries Share Price Performance 

As of July 31, 2025, at 9:27 AM, Reliance Industries share price is trading at ₹1,390.20 per share, reflecting a decline of 1.41%. Over the past month, the stock has declined by 7.36%.

Conclusion

The launch of Puraveda positions Reliance Retail’s Tira platform at the forefront of the Ayurvedic beauty movement. By integrating traditional wisdom with modern science, the brand aims to offer consumers a transformative and accessible path to self-care.

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