India’s total Diwali sales in 2025 reached ₹6.05 lakh crore, according to the Confederation of All India Traders (CAIT). The data includes ₹5.40 lakh crore from goods and ₹65,000 crore from services. The findings are part of CAIT’s “Research Report on Diwali Festival Sales 2025”, based on a nationwide survey across 60 major distribution centres, including metros and Tier 2 and Tier 3 cities.
The total trade value marks a 25% increase from the previous year’s ₹4.25 lakh crore. CAIT noted that traditional and non-corporate markets contributed around 85% of total sales. The report identifies this as the highest festive trade value recorded so far in India’s retail history.
The study found that 87% of consumers preferred Indian-made goods over imported ones this year. Sales of domestic products grew 25% compared to 2024, while demand for imported items, especially from China, saw a drop. Traders attributed this shift to wider consumer acceptance of locally produced goods.
According to CAIT, Grocery and FMCG led sales with 12%, followed by Gold and Jewellery (10%), Electronics and Electricals (8%), and Garments and Consumer Durables (7% each). Gift Items also made up 7%, while Home Décor, Furniture, and Sweets contributed 5% each. Miscellaneous goods accounted for the largest portion at 19% of total trade.
The services segment added ₹65,000 crore to the festive economy. This included business from packaging, travel, cab services, event management, and delivery operations. Around 50 lakh temporary jobs were generated, mostly in logistics, retail, and support services.
Rural and semi-urban markets together formed 28% of the total sales share.
The survey reported a Trader Confidence Index of 8.6/10 and a Consumer Confidence Index of 8.4/10. About 72% of traders credited improved sales to rationalised GST rates on commonly used products such as garments and household items.
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CAIT’s report shows strong festive activity across goods and services, higher participation from local markets, and continued demand for Indian-made products during Diwali 2025.
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Published on: Oct 22, 2025, 9:47 AM IST
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