Electric two-wheeler manufacturer Ather Energy has rolled out its 5,00,000th scooter from its Hosur manufacturing plant in Tamil Nadu, marking a key production milestone for the Bengaluru-based company.
The milestone vehicle was the Ather Rizta, the company’s family scooter that has quickly become one of its best-selling models since its launch last year. The Rizta now accounts for over one-third of Ather’s total production volumes.
Ather has been steadily expanding its footprint beyond metro cities, focusing on tier 2 and tier 3 markets in north and central India. The company currently operates two facilities in Hosur (one dedicated to vehicle assembly and another for battery production) with a combined annual capacity of 4.2 lakh scooters.
To support its next phase of growth, Ather is setting up a third manufacturing facility in Bidkin, AURIC, Chhatrapati Sambhajinagar, Maharashtra. The new plant will be built in two phases under Industry 4.0 standards, which integrate automation, smart technologies, and data-driven operations.
Once fully operational, Ather’s total capacity across all plants will rise to 1.42 million scooters per year.
Founded in 2013, Ather Energy has emerged as one of India’s leading electric two-wheeler makers, competing with Ola Electric and TVS Motor in the fast-growing EV space. The company’s focus on in-house design, quality manufacturing, and local sourcing has been central to its growth journey.
Recently, Ather deferred incentive claims worth ₹26.25 crore under the government’s PM E-DRIVE scheme. The company faced disruptions after China’s export ban on certain heavy rare earth magnets affected its traction motor supply chain.
As a result, Ather’s motor suppliers had to make temporary adjustments that deviated from the government’s Phased Manufacturing Program (PMP) norms. This may impact the company’s ability to claim incentives for up to 52,500 scooters produced under the scheme.
Read more: TVS, Ather, or Bajaj Auto? Check Who Led India’s Electric Two-Wheeler Market in September 2025!
Crossing the 500,000-unit mark underscores Ather’s steady progress in India’s EV landscape. With expanding manufacturing capabilities and growing demand for electric scooters, Ather is positioning itself for a larger role in the country’s clean mobility future.
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Published on: Oct 7, 2025, 9:31 AM IST
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