Government Modernises Doordarshan and Akashvani with ₹2,539.61 Crore BIND Scheme

As per PIB report, The Government of India is implementing significant measures to enhance the reach and functionality of Doordarshan and Akashvani amidst a competitive broadcasting landscape.  

The Broadcasting Infrastructure and Network Development (BIND) Scheme, with an allocation of ₹2,539.61 crore, is at the forefront of this modernisation effort. 

Technological and Content Upgrades 

Under the BIND Scheme, Doordarshan and Akashvani are undergoing technological upgrades, including the telecast of several DD channels in High Definition (HD) and the launch of the OTT platform “WAVES”. This platform integrates DD and other channels, enhancing digital presence and accessibility. 

Content quality and variety are also being improved through a simplified Content Sourcing Policy introduced in 2024. This policy facilitates wider participation and faster acquisition of programmes, engaging local artists to produce content in regional languages.  

Artist and Casual Assignee rates have been revised to attract better talent across 66 Programme Production Centres of Doordarshan. 

Enhanced Public Outreach 

Live coverage of major national events such as Mahakumbh 2025 in Prayagraj and ISRO satellite launches is regularly undertaken to ensure broad public outreach.  

These efforts are supported by the launch of audio-visual podcast series like “The Akashvani Podcast” and “Akashvani Originals”. 

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Revenue Generation and Structural Reforms 

Akashvani and Doordarshan have generated ₹587.78 crore from non-government advertisements between 2022 and 2025. Structural reforms at Akashvani include defined roles for Cluster Heads and Heads of Offices, focusing on revenue generation, content improvement, and market outreach. 

Alternative broadcasting modes such as apps, OTT, and social media are being leveraged, supported by cross-channel publicity and coordinated marketing efforts. Measures to further enhance revenue include improved client engagement, revenue-oriented content planning, multi-platform promotion, and integrated advertising strategies. 

Conclusion 

The modernisation of Doordarshan and Akashvani through the BIND Scheme reflects the government's commitment to enhancing public broadcasting. With technological upgrades, content reforms, and strategic revenue generation, these initiatives aim to strengthen the reach and impact of these national broadcasters. 

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