Centre Unveils ‘PRARAMBH 2026’ Ahead of New Income Tax Act Rollout on April 1, 2026

Union Minister for Finance and Corporate Affairs Nirmala Sitharaman on Monday launched ‘PRARAMBH 2026’, a nationwide awareness campaign by the Income Tax Department on the Income Tax Act, 2025, in New Delhi.

The multimedia campaign, spanning print, radio, television, outdoor, digital, and social media platforms, aims to familiarise taxpayers with the key features of the new law, which will come into effect from April 1, 2026.

Multi-Platform Outreach and Public Engagement

The initiative includes a range of creative communication efforts, along with taxpayer support materials such as guidance notes, tutorial videos, and brochures. It also emphasises active public participation through both digital and on-ground platforms, including interactive initiatives like the MyGov quiz.

The event was attended by senior officials including Arvind Shrivastava, Secretary, Department of Revenue; Ravi Agrawal, Chairman of the Central Board of Direct Taxes; and Vivek Chaturvedi, Chairman of the Central Board of Indirect Taxes and Customs, along with other members and officials from both boards.

Focus on Simplicity and Taxpayer-Centric Reforms

Speaking at the launch, Sitharaman highlighted that initiatives under “PRARAMBH” reflect the CBDT’s focus on simplifying the income tax framework and enhancing taxpayer services.

She noted that, for the first time in independent India, reforms in both direct and indirect tax systems are being undertaken simultaneously marking a shift toward a more citizen-centric and outreach-driven administration.

New Tax Law Aims to Build Trust and Reduce Disputes

The Finance Minister emphasised that the new Income Tax Act has been developed through extensive consultation and effort. It seeks to present provisions with greater clarity, reduce litigation, and improve compliance.

She added that the broader objective is to move taxpayer behaviour away from confusion and avoidance toward greater acceptance and trust in the system.

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