Bharat Taxi Launches to Compete with Ola and Uber with Driver-Owned Model

Bharat Taxi is all set to enter India’s ride-hailing space from January 1, 2026, offering an alternative to platforms like Uber, Ola, and Rapido.  

With government support and a unique driver-owned cooperative structure, the service plans to offer more transparent operations for both customers and drivers. 

Driver-Ruled Cooperative and Government Support 

Unlike privately held players in the sector, Bharat Taxi is operated by a cooperative model under Sahakar Taxi Cooperative Limited. It has backing from entities like Amul, NABARD, and IFFCO. The government of India is acting as the chief promoter.  

The model aims to return ownership to the drivers and provide 80% of earnings directly to them. Reports confirm over 51,000 drivers have enrolled within 10 days of announcement. 

Booking Model and User Experience 

The Bharat Taxi app is available on Android and iOS. Initial rollout reveals a limited set of features and some instability. Users are required to register with basic details followed by setting a secure MPIN, similar to methods used by UPI and DigiLocker.  

Bookings are currently available only for rentals (scheduled 2 hours or later), airport transfers, and outstation trips, without on-demand ride options, unlike Ola or Uber. 

Read More: Cooperative-Run Bharat Taxi Set for January Debut in Delhi as Uber Alternative! 

Emphasis on Transparency and Safety Integration 

Bharat Taxi promises real-time vehicle tracking and a transparent fare policy, eliminating unexpected surge pricing.  

Ties with Delhi Police and other agencies ensure an emphasis on rider safety. 24x7 support also plans to address complaints for both drivers and customers. Additionally, ride-sharing details can be instantly sent to family or friends for added security. 

Conclusion 

Bharat Taxi presents a cooperative model focused on fair earnings and customer-centric policies. With government involvement and unique structural differences from existing players, the initiative marks a new approach in the ride-hailing sector. 

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