Affle India to Acquire Youappi, Share Prices Rise!

On Wednesday, the shares of Affle (India) closed at Rs 925.15, up by 1.83% from its previous closing of Rs 908.55 on the BSE.  

Affle India’s wholly owned Singapore subsidiary – Affle International Pte (Affle) has entered into a definitive Share Purchase Agreement to acquire 100% equity ownership in YouAppi Inc. (YouAppi). YouAppi’s acquisition is strategic for Affle as it aligns to its Affle 2.0 global growth strategy of verticalizing teams & platforms with deeper platform integrations, to fortify all use cases of its CPCU business in the gaming vertical.   

The USD 45 million transaction includes USD 35.44 million in upfront consideration for the purchase of 100% equity ownership and USD 9.56 million in contingent additional consideration to be paid after 12 months from the date of acquisition completion.  

YouAppi delivers a comprehensive range of programmatic mobile app marketing solutions with real-time results optimisation for the fast-growing gaming industry globally. YouAppi’s programmatic mobile app marketing platform deploys AI & ML-powered proprietary technology with sophisticated algorithms and granular audience segmentation for many of the leading global companies.   

Affle (India) is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud.  

Today, the stock opened at Rs 905.15 and has touched a high and low of Rs 932.75 and Rs 902.50 respectively.   

The BSE group ‘A’ stock of face value Rs 2 per equity share has touched a 52-week high and low of Rs 1369.25 and Rs 871.00, respectively.  

Last one week high and low of the scrip stood at Rs 932.75 and Rs 902.50 respectively. The current market cap of the company is Rs. 12,327.72 crore.  

The promoters holding in the company stood at 59.89%, while Institutions and Non-Institutions held 23.38% and 16.73% respectively.