Women’s Activewear D2C Brand BlissClub Reports 51% Revenue Jump in FY25; Cuts Losses By 54.5%

BlissClub has posted a strong financial performance for FY25, with revenue from operations crossing the ₹130 crore mark and losses shrinking by more than half.  

The company, which focuses on women’s activewear, accessories, and lifestyle products, continues to strengthen its position in India’s growing activewear space through a direct-to-consumer model and product focused branding. 

Revenue Growth Picks Up 

BlissClub reported revenue from operations of ₹131.5 crore in FY25, up 51% from ₹87 crore in FY24.  

The company’s operating revenue came entirely from the sale of women’s activewear, accessories, and lifestyle products. In addition to this, it earned ₹3.5 crore in non operating income, taking total income to ₹135 crore for the year. 

The sharp rise in revenue highlights the brand’s growing reach and stronger traction in the women’s activewear segment.  

Over the last few years, BlissClub has expanded rapidly, with revenue climbing from ₹15 crore in FY22 to more than ₹130 crore in FY25.  

Expenses Rise, But at a Slower Pace 

Even though the company continued to spend more in FY25, its overall expenses grew at a much slower rate than revenue. Total expenses increased 14% to ₹155.5 crore from ₹136 crore in FY24. 

The cost of materials remained the largest expense for BlissClub, rising 38% to ₹62 crore from ₹45 crore in the previous year.  

Advertisement costs also increased 31% to ₹29.5 crore, showing that the company continued to invest in brand visibility and customer acquisition.  

Transportation expenses more than doubled to ₹16 crore, pointing to higher fulfilment and logistics costs as the business scaled up. 

Employee Cost Reduction Supports Profitability 

One of the most notable changes in BlissClub’s FY25 numbers was the sharp reduction in employee benefit expenses. This cost fell 42% to ₹18 crore from ₹31 crore in FY24. Legal charges stood at ₹5 crore during the year. 

Losses Narrow Significantly 

BlissClub cut its losses by 54.5% to ₹20 crore in FY25 from ₹44 crore in FY24. This marks a meaningful improvement in the company’s financial profile. 

At the same time, its EBITDA margin stood at negative 15.09%, while return on capital employed came in at negative 44.57%. On a unit basis, BlissClub spent ₹1.18 to earn one rupee during FY25.  

BlissClub’s Position in The Activewear Market 

BlissClub operates in India’s activewear market alongside brands such as HRX, Cultsport, Decathlon Domyos, Kica Active, SilverTraq, Cava Athleisure, Spirit Animal, and Playfiks.  

BlissClub has raised around $21.6 million in funding so far, with Elevation Capital as its lead investor.  

Read More: Quick Home Services Startup Pronto Secures $25 Million in Series B Funding Round!  

Conclusion 

BlissClub’s FY25 performance reflects a year of strong revenue growth and improved cost discipline. 

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