Uber Joins B2B Logistics Market via ONDC, Rolls Out Metro Ticketing in Bengaluru

Uber has introduced Uber Direct on the Open Network for Digital Commerce (ONDC), moving into business-to-business deliveries, as per CNBC-TV18 reports.  

The service is currently active in Bengaluru, where riders are completing grocery orders for Zepto and KPN Farm Fresh. This is the first phase of the company’s logistics operations on the open-commerce network. 

How the Delivery System Works 

Uber Direct operates separately from the company’s consumer-facing courier service. Orders are placed on a seller’s website or app, routed through ONDC, and then allocated to Uber riders.  

Customers do not use Uber during the ordering process, and the platform only appears at the point of delivery. Uber said the service uses its existing base of 1.4 million drivers across India. 

Sellers and Categories on the Network 

The launch begins with grocery fulfilment but is expected to extend to more categories as sellers complete their ONDC setup. Restaurant chains including KFC, Burger King, Taco Bell, and Rebel Foods are part of the upcoming additions.  

Under the ONDC model, the seller handles the customer interface, while Uber’s role is limited to supply-side fulfilment. 

Metro Ticketing Rolled Out in Bengaluru 

Uber has also expanded its metro ticketing feature to Bengaluru via the same ONDC integration. Users can buy metro tickets through the Uber app, although the transaction is processed through ONDC.  

Similar services were rolled out earlier in Delhi, Mumbai, and Chennai. ONDC stated that more metro networks are expected to join as integrations continue. 

Use of ONDC by Mobility Platforms 

Uber’s additions come at a time when more mobility services are connecting to ONDC for both transport-related and delivery functions.  

Competitors have also introduced metro ticketing features in major cities, showing a shift toward public transport integrations and open-network fulfilment models. 

Read More: PhonePe's Pincode Shuts Quick Commerce and B2C Operations to Focus Solely on B2B! 

Conclusion 

With Uber Direct and the metro ticketing feature now available in Bengaluru, the company has added new functions to its India operations and increased its participation on ONDC, with further city rollouts planned. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.   

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.