Rediff Secures NPCI Approval for Fully Domestically Owned UPI App

Rediff.com India has taken a key step into the digital payments space after securing final approval from the National Payments Corporation of India (NPCI) for its 3rd-Party Application Provider (TPAP) licence, as per news reports.  

The approval allows the company to begin testing and prepare for a full-scale rollout of its UPI-based payments platform, RediffPay. 

Key Development 

Following the approval, Rediff has commenced Closed User Group (CUG) testing, a mandatory phase before entering the Unified Payments Interface ecosystem. The licence enables Rediff to offer interoperable UPI services and marks its formal entry into consumer-facing digital payments. 

“This approval is a significant milestone for Rediff,” said Vishal Mehta, Chairman and Managing Director, Rediff.com India. “It enables us to extend secure, interoperable UPI services through RediffPay and advances our mission to broaden financial inclusion while delivering simple, intuitive digital payment experiences for users across India.” 

Product Focus and Strategy 

RediffPay is positioned as a financial-wellness and customer-centric UPI application that goes beyond standard payment services. 

In addition to bill payments, mobile recharges and UPI transfers, the platform aims to promote disciplined financial behaviour by offering access to savings and investment products such as equities, mutual funds, fixed deposits and recurring deposits. 

The platform will also support Credit Line on UPI, enabling users to make merchant payments of up to ₹1 lakh per day and withdraw up to ₹10,000 in cash through pre-approved credit lines.  

This feature is intended to expand access to formal credit, particularly in Tier-2, Tier-3 and smaller towns, and bring new-to-credit users into the formal financial system. 

Merchant Expansion and Ecosystem Build-out 

RediffPay plans to onboard merchants across segments by offering UPI QR-code-enabled point-of-sale solutions.  

The company aims to integrate merchant credit demand into its UPI ecosystem, providing both payment acceptance and access to credit for businesses of varying sizes across India. 

Axis Bank will act as the payment system provider (PSP) bank for RediffPay, supporting transaction settlement and backend operations. 

Read More: NPCI Expands Beyond Payments with New Digital Infrastructure Unit! 

Conclusion 

With NPCI’s TPAP approval in place and CUG testing underway, Rediff is positioning RediffPay as a differentiated UPI platform focused on financial wellness, credit access and inclusion. The move marks Rediff’s strategic entry into India’s fast-growing digital payments market as it prepares to launch what it describes as a purely Indian-owned UPI application. 

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