Playbook Partners Leads $15 Million Funding Round in Subway India Operator EverBrands

EverBrands, the India operator of Subway and Lavazza, has raised $15 million in a funding round led by Playbook Partners to expand its multi brand food and beverage operations across the country. 

EverBrands Secures $15 Million to Expand Subway India Operations 

The fresh capital will be used to strengthen EverBrands’ multi brand food and beverage platform and support expansion across India. According to reports, Playbook Partners will acquire a 5% stake in Subway India’s parent entity, valuing the company at around ₹2,600 to ₹2,800 crore. 

Subway India recently crossed the 1,000-store milestone. Over the past 3 years, the brand has added outlets at an average pace of around 2 stores per week. 

Brand Portfolio and Business Structure 

EverBrands operates Subway in India through Culinary Brands India Private Limited. It also manages Lavazza Coffee, F and H Coffee, and distributes Dilmah Tea in India through Fresh and Honest Café Private Limited. 

The company operates across quick service restaurants and café formats, focusing on urban consumers in major cities. 

About Playbook Partners and Investment Details 

Playbook Partners was founded by Vikas Choudhury, a former Reliance Jio executive. The firm invests in mid-market businesses leveraging technology enabled growth and scalable operating models. 

This investment marks Playbook Partners’ 3rd investment in India following the first close of its $250 million fund. 

Read More: AI Infra Startup Neysa to Raise $1.2 Billion Via Debt and Equity for Data Centres Growth! 

Conclusion 

The $15 million investment in EverBrands reflects continued activity in India’s organised food service sector. With a 5% stake acquisition and valuation between ₹2,600 and ₹2,800 crore, the transaction supports EverBrands’ ongoing expansion across quick service and café formats. 

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