Myntra Introduces Zero-Commission Model for Made-in-India D2C Brands

Myntra has announced a new marketplace initiative aimed at accelerating the growth of homegrown fashion, beauty and lifestyle brands by easing early-stage selling costs and expanding market access. 

Zero-Commission Access and Platform Reach 

Under the Myntra Rising Stars programme, Myntra will allow eligible Made-in-India direct-to-consumer brands to sell on its platform without paying commission during their initial growth phase.  

The model is designed to help young brands move beyond dependence on their own websites and social media channels and establish a nationwide presence from launch. 

Participating brands gain access to more than 75 million monthly active users, personalised product discovery, a streamlined app experience and delivery coverage across 98% of serviceable pin codes in India. 

Cost Efficiency, Scaling Support and Pilot Results 

By removing commission costs, Myntra said brands can redeploy capital towards brand building, marketing and customer acquisition.  

The platform also supports growth through built-in demand drivers such as platform-led discovery, coupons and bank offers, alongside its fulfilment and logistics capabilities.  

The zero-commission approach follows a pilot during the 2025 festive season in the women’s ethnic wear category, where over 200 new brands joined and achieved scale and customer penetration within four months. 

About Myntra Rising Stars 

Myntra Rising Stars currently hosts more than 2,000 brands across fashion, beauty and lifestyle segments and serves as a pipeline for new-age brands entering the marketplace ecosystem. 

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Conclusion 

With its zero-commission model, Myntra is seeking to lower entry barriers for emerging Indian brands while leveraging its reach, technology and logistics to support faster and broader market expansion. 

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