CRED Overhauls Kuvera to Scale Wealth Management Business

CRED has revised its wealth platform, Kuvera, adding tools to help users review how their investments are performing over time, as per news reports. The update focuses on tracking decisions alongside outcomes, with an emphasis on maintaining allocation discipline. 

The company said the changes are aimed at investors with larger portfolios, where small shifts in allocation can affect long-term returns. 

Idle Funds to be Deployed via Surplus 

A new feature, Surplus, allows users to move unutilised balances into liquid mutual funds. These funds are managed by DSP Asset Managers, ICICI Prudential Asset Management Company, Aditya Birla Sun Life AMC and HDFC Asset Management Company. 

The feature is available on an invite-only basis and requires a minimum investment of ₹1 lakh. Additional tools have been introduced to review allocation and monitor portfolio performance. 

Limited Emphasis on Transaction Activity 

Wealth platforms and brokerage firms have been expanding offerings to attract users with higher investible surplus. CRED said its platform does not rely on increasing transaction frequency. 

Founder Kunal Shah said that in some cases, remaining inactive may align better with long-term outcomes than frequent buying or selling. 

Background and Scale 

CRED entered the wealth management segment through its acquisition of Kuvera in 2024. The platform was founded in 2017 by Gaurav Rastogi and Neelabh Sanyal. 

Kuvera reports Assets Under Management (AUM) of around ₹33,000 crore. It said the average monthly SIP on the platform is about ₹6,000, while the average portfolio value is ₹22.6 lakh. 

Separate Platform Continues 

The investment platform continues to operate independently from CRED’s main app. The company said this allows a clearer separation between spending and investment use cases, with integration being considered at a later stage. 

Read More: 25 Firms Attend Pre-Bid Meet for ₹7,280 Crore Rare Earth Magnet Scheme; JSW Group, NLC India Among Participants! 

Conclusion 

The platform changes centre on tracking outcomes and managing idle funds. Transaction-led engagement remains limited under the revised structure. 

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