CHINI KUM Secures ₹1 Crore Pre Seed Funding for Zero Sugar Beverages

CHINI KUM, a zero sugar beverage startup, has closed a pre seed round of ₹1,00,00,000, aiming to expand its product range and distribution across India. 

CHINI KUM Secures ₹1 Crore Pre Seed Funding 

The funding round was led by angel investors and includes participation from Shobhit Gupta, promoter at One8 Commune Restaurants, Varun Sachdeva, head of ecommerce at boAt, and Eiti Singhal of Eiti Ventures.  

Founder Priyank Jain also contributed to the round. The capital will be allocated to product innovation, flavour expansion and scaling of distribution networks. 

Investors and Funding Details 

In total, the round raised ₹1,00,00,000. Apart from the named investors, several unnamed angels joined the round, providing both financial support and strategic guidance.  

The mix of restaurant, ecommerce and venture capital backgrounds offers a broad perspective for market entry. 

Product Portfolio and Market Entry 

CHINI KUM launches carbonated and non carbonated drinks in lemon and mango flavours. The beverages are sweetened with stevia and monk fruit extract and contain prebiotic fibre, positioning them as lower calorie alternatives to traditional sugar drinks.  

Initial sales are through the company’s direct to consumer website and an exclusive debut on Swiggy Instamart in selected metro cities. 

Distribution Strategy and Pricing 

Pricing starts at ₹30 for a 160 ml pack. The startup plans to broaden availability across metro and Tier I markets, focusing on quick commerce platforms to reach health‑conscious consumers. Online sales channels will be strengthened alongside traditional distribution to accelerate market penetration. 

Read More: Gurugram-Based Agentic AI Platform Vibrium Raises $1 Million in Seed Round! 

Conclusion 

CHINI KUM’s ₹1 crore pre-seed funding supports product development, flavour diversification and expansion of its distribution network, with an initial focus on quick commerce and online platforms. 

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