CCPA Imposes ₹5 Lakh Penalty on Snapdeal Over Non-BIS Toy Sales

 The Central Consumer Protection Authority has levied a monetary penalty on Snapdeal after finding that toys sold on the platform did not adhere to mandatory safety standards. 

Investigation Findings and Financial Penalty 

On February 13, the CCPA imposed a ₹5 lakh penalty on Snapdeal, operated by Ace Vector Limited, for permitting the sale of toys that failed to comply with the Toys (Quality Control) Order, 2020. The order became effective on January 1, 2021, mandating adherence to Bureau of Indian Standards norms. 

Acting under the Consumer Protection Act, 2019, the authority initiated a suo motu inquiry. The investigation concluded that Snapdeal did not exercise sufficient due diligence even after the quality control order came into force.  

Seller details such as addresses, phone numbers, and email IDs were frequently absent or unverifiable. The CCPA also noted that toys without BIS certification were being sold as recently as December 2025. 

The authorities observed that Snapdeal earned ₹41,032 from the sale of non-compliant toys, reflecting financial gain. Promotional descriptions including “deal of the day” and “toofan sales” were flagged as potentially misleading and amounting to unfair trade practices. 

Snapdeal’s Position as Marketplace 

In response, Snapdeal stated that it operates as an “intermediary” and a “marketplace e-commerce entity” connecting third-party sellers with buyers.  

The company maintained that it does not own inventory, handle physical goods or manage deliveries, which are carried out by independent logistics partners. 

Directions Issued By CCPA 

A bench led by Chief Commissioner Nidhi Khare and Commissioner Anupam Mishra directed Snapdeal to remove all non-compliant toys from its platform.  

The company has also been instructed to ensure mandatory disclosures and prominently display its contact information along with grievance officer details. 

Read More: IPO Bound Flipkart Eyes Food Delivery: Eternal and Swiggy Share Price Fall up to 3%! 

Conclusion 

The action underscores heightened scrutiny of online marketplaces over product compliance, particularly in categories such as toys where safety standards are mandatory. 

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