Blinkit, Zepto and Other Quick Commerce Firms Drives Christmas Sales Growth for D2C Brands

This Christmas season, direct-to-consumer (D2C) brands recorded increased sales as quick commerce platforms such as Zepto, Blinkit, and Instamart drove festive shopping with thematic app updates, gifting options, and instant deliveries, as per news reports. 

Secret Santa Features Boost Consumer Engagement 

Quick commerce platforms introduced features like Secret Santa groups, leading to substantial user interaction.  

Zepto reported over 1,00,000 groups created within 2 days of the feature’s launch. The feature enabled customers to form gifting groups with friends or even collaborate with strangers for festive surprises. 

Zepto and Blinkit removed delivery fees, introduced gifting-centric SKUs, and adapted user interfaces for the Christmas occasion. The in-app experience included festive music and virtual snow effects, enhancing customer engagement while placing orders for cakes, lights, and gifts. 

Sales Surge for D2C Brands Across Categories 

Personal care, grooming, bakery, fashion, and fragrance brands saw noticeable growth in quick commerce sales during the festive period.  

Pilgrim recorded a 5-6X year-on-year rise, and Bombay Shaving Company noted approximately 100% growth in Christmas sales through quick commerce channels. Fashion retailer Campus Sutra registered a 20% uptick during the festive days. 

Online bakery Bakingo experienced a 2X growth in demand for desserts and plum cakes during Christmas, while Ferns N Petals observed a 30–40% year-on-year growth for quick delivery gifting items like decor and hampers. 

Read More: Swiggy's Instamart Opens its First-Ever Walk-in Store in Gurugram!! 

New Brands Experience High Demand 

New entrants in the fragrance segment also benefited. Bla Bli Blu, a brand launched in July, saw Christmas quick commerce sales reach ₹4.6 crore, marking a 60% increase.  

Perfume brand Secret Alchemist experienced a 2X rise in sales during the same timeframe. This suggests a growing inclination among consumers to explore newer brands through convenient platforms. 

Convenience Leads to Gifting Customisation 

Gifting preferences have evolved, with 70–80% of orders now routed through quick commerce, according to brands. Consumer choices point towards ready-to-ship hampers priced under ₹1,000.  

To meet this demand, platforms have introduced holiday-specific product categories, special UI themes, and reward features tailored for quick festive purchases. 

Conclusion 

Christmas 2025 saw D2C brands benefiting from higher visibility and sales through quick commerce platforms. Feature innovations like Secret Santa groups, festive UI updates, and curated gift hampers contributed to a spike in last-minute, high-intent purchases during the season. 

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