Bengaluru Based Whatfix Lay Offs 6% of Workforce as Part of Strategic Realignment

As per news reports, Warburg Pincus-backed Whatfix, a Bengaluru-based SaaS provider founded in 2014, has initiated a workforce reduction exercise. The company, known for its digital adoption platform and no-code analytics tools, has trimmed roles in select teams amid a shifting market environment and slower growth momentum. 

Layoffs, Market Impact & Industry Context 

Whatfix has reduced around 60–80 positions, affecting nearly 6% of its staff, mainly in sales and marketing roles. According to people familiar with the matter, the growing adoption of artificial intelligence has softened demand and slowed the firm’s expansion in recent quarters.  

This move places Whatfix among several enterprise software companies implementing job cuts in 2025, including Zopper and Gupshup, each letting go of about 100–150 employees as part of restructuring efforts.  

Not only startups but large corporations have also restructured roles, with Amazon laying off roughly 1,000 employees in India as part of a 14,000-person global cut and TCS announcing the country’s largest IT layoff of 12,000 roles earlier this year. 

Funding Background & Financial Performance 

Last year, Whatfix completed a $125 million funding round led by Warburg Pincus, with SoftBank participating and early investors partially exiting. Following the raise, it executed a $58 million ESOP buyback programme.  

In FY24, the firm reported a 49% rise in operating revenue to ₹425 crore, while losses narrowed by 20% to ₹263 crore. The US remains in its largest market, contributing to over 70% of overall revenue. 

Read More: Massive Tech Layoffs in 2025: Over 1 Lakh Jobs Lost Amid AI and Cost Cuts! 

Conclusion  

Whatfix’s restructuring reflects a broader correction across SaaS and enterprise tech as companies adapt to AI-led changes in demand. While the job cuts mark a challenging phase, the firm’s renewed focus, strengthened capital base, and improving financials indicate a deliberate move towards sustainable growth and operational stability in global markets. 

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