Amazon Now Plans 300+ Dark Stores by Year-End, Opening 2 New Locations Daily

E-commerce major Amazon is ramping up its quick-commerce efforts in India through its Amazon Now service, announcing an aggressive expansion plan to significantly increase its dark-store network, as per the news reports. 

The company aims to strengthen its reach in major metros and enhance delivery speed and coverage for fast-moving consumer goods (FMCG) and essentials.  

Key Development: Daily Dark-Store Rollout 

Amazon said it will open two new dark stores every day across three key cities, Bengaluru, Delhi and Mumbai with the objective of crossing the mark of 300 micro-fulfilment centres by the end of 2025.   

The statement from Amazon India’s Country Manager, Samir Kumar, noted the accelerated expansion, citing strong customer response to Amazon Now.  

Statements & Strategy Context 

According to Amazon, the rapid scale-up is meant to bring “speed and selection” to a larger neighbourhood base offering essentials and daily necessities with ultra-fast delivery for customers, alongside its broader same-day or next-day delivery offerings.   

The company is positioning Amazon Now to compete more aggressively with other quick-commerce players in India’s crowded instant-grocery market.  

Read More: Amazon and Flipkart Aims to Enter India's Lending Market with New Loan Products! 

Conclusion 

Amazon’s plan to establish over 300 dark stores by year-end underscores the firm’s commitment to rapid delivery and urban-market penetration. The aggressive rollout, two new stores every day suggests confidence in demand for instant delivery in India. If Amazon Now succeeds in scaling operations without compromising efficiency or cost controls, it could reshape the competitive dynamics of India’s quick-commerce segment. 

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