Varun Alagh, founder and chief executive of Honasa Consumer, has increased his shareholding in the company by buying nearly 0.6% equity through a block deal.
The transaction, carried out on December 29, 2025, was valued at about ₹50 crore and involved the purchase of 18,51,851 equity shares at ₹270 apiece, the company announced in a regulatory filing.
Following the deal, Alagh’s personal holding in Honasa Consumer rose to 32.45% of the total equity.
With this purchase, the combined stake of the promoter and promoter group has increased to 35.54%, compared with 34.97% as of September 30, 2025. The promoter group includes Varun Alagh, co-founder Ghazal Alagh, and family members.
The shares acquired by Alagh were sold by Fireside Ventures Investment Fund I. As of September 30, 2025, the venture capital firm held a 1.93% stake in Honasa Consumer, equivalent to about 62.9 lakh shares. After the transaction, its holding declined to 1.36%, or roughly 44.38 lakh shares.
Honasa Consumer operates in the beauty and personal care segment and owns brands such as Mamaearth, The Derma Co., Aqualogica, Dr Sheth’s and Staze Beauty. The company follows a digital-first model, with a growing presence across offline retail channels as well.
In recent months, Honasa Consumer has added to its portfolio through acquisitions. It bought a 25% stake in oral care brand Fang for ₹10 crore and acquired a 95% stake in south India-focused men’s grooming brand Reginald Men for ₹195 crore.
Read More: Honasa Consumer Acquires Reginald Men in ₹195-Crore Deal!
As of December 30, 2025, 9:28 am, Honasa Consumer share price was trading at ₹273.85, a 1.14% decrease from the previous closing price.
The latest block deal has increased promoter ownership in Honasa Consumer while reducing the stake held by an early investor, alongside improved quarterly financial results.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Dec 30, 2025, 10:32 AM IST
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