Honasa Consumer Acquires Reginald Men in ₹195-Crore Deal

Honasa Consumer Limited has announced the acquisition of BTM Ventures Pvt Ltd, the parent company of Reginald Men, a fast-growing premium men’s personal care brand founded in August 2022 by Trisha Reddy Talasani. 

The acquisition marks a major strategic move as Honasa expands deeper into the rapidly growing men’s grooming and skincare market. Reginald Men focuses on categories such as sunscreen and serums, both of which are priority segments for Honasa.

Acquisition Details

Under the agreement, Honasa will acquire a 95% stake in BTM Ventures through a secondary purchase at an enterprise value of ₹195 crore, subject to closing adjustments. The remaining 5% stake will be acquired after 12 months based on predefined valuation criteria. 

Over the twelve-month period from November 2024 to October 2025, Reginald Men generated over ₹70 crore in revenue with an impressive EBITDA margin of nearly 25%, demonstrating strong financial performance and scalable business potential.

Brand Growth and Market Position

Reginald Men has built strong momentum in a short time by presenting a clean, minimal, and functional brand identity that resonates with modern male consumers. 

The brand’s Helios Moisturizing Sunscreen has become the most searched men’s sunscreen on Google in India, highlighting strong brand recall and growing popularity. Its product-led approach and organic traction have enabled it to stand out in the increasingly competitive men’s grooming category.

Strategic Benefits for Honasa

The acquisition enables Honasa to strengthen its presence in the men’s personal care segment and deepen its reach in South India, where Reginald Men generates a majority of its revenue. 

Honasa will gain access to strong regional consumer insights, robust digital marketing frameworks, and a loyal customer base. The acquisition also bolsters Honasa’s portfolio in high-growth categories like sunscreen and serums, allowing the company to accelerate its leadership in targeted skincare solutions.

Varun Alagh, Co-founder & CEO, Honasa Consumer Limited, said, “We are deeply inspired by what the Reginald Men team has built in such a short span of time. Their sharp understanding of the modern male consumer, combined with their ability to quickly translate ideas into action, aligns perfectly with Honasa’s long-term vision.” 

He further added, “The men’s personal care category is evolving rapidly, and Reginald Men’s deep insight into this segment, especially its nuanced understanding of what today’s male consumers seek makes them a strong strategic fit for us. This acquisition further strengthens our mission of shaping the future of India’s beauty and personal care landscape.”

Honasa Consumer Share Price Performance

On December 12, 2025, Honasa Consumer share price opened at ₹260.00, touching the day’s high at ₹267.00, as of 9:27 AM on the NSE.

Also Read: Honasa Consumer Q2 FY26 Earnings Results!

Conclusion

Honasa’s acquisition of Reginald Men represents a strategic step toward expanding into high-potential men’s grooming categories while strengthening regional penetration in South India. With strong brand equity, fast growth, and complementary product categories, Reginald Men is expected to significantly contribute to Honasa’s long-term expansion in India’s evolving personal care landscape.

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