
Maruti Suzuki India is planning a wider rollout of its NEXA Studio outlets, with a target of setting up 600 to 700 such touchpoints across the country by 2030-31, as per PTI report.
The company recently opened its 200th NEXA Studio in Kharkhoda, Haryana. This scale of expansion was achieved within 18 months of starting the format.
As per the report, over this period, new outlets were added at a steady pace, with a launch taking place roughly every 3 days. The smaller showroom format allows the company to enter markets where setting up a full-sized NEXA outlet may not be feasible.
NEXA Studios have been introduced to improve access to premium offerings in Tier-II and Tier-III locations. The format is positioned to replicate the buying experience typically available in larger urban showrooms, but within a limited footprint.
At present, the network has expanded into 173 districts, adding to the company’s physical presence beyond major cities.
Maruti Suzuki expects these outlets to account for 25-30% of its overall NEXA sales over time. More than 5 lakh customers have engaged with NEXA Studios since the rollout began.
The company has delivered over 42,000 vehicles through this channel so far.
All NEXA Studio locations are expected to include public charging infrastructure. This is being introduced alongside the expansion of the network. The rollout is intended to support evolving product needs and future readiness.
Read More: Maruti Suzuki Signals Continued Production Limits Amid Strong Export Growth!
As of February 27, 2026, 3:30 pm, Maruti Suzuki India share price closed at ₹14,832.00, a 2.50% decrease from the previous closing price.
The planned growth of NEXA Studios is aimed at increasing access to the company’s premium range in non-urban regions. Over the coming years, the network is expected to play a larger role in supporting distribution in these markets.
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Published on: Mar 2, 2026, 8:49 AM IST

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