LKP Finance Acquires Strategic Stake in Gyftr to Pivot into Fintech Platform

LKP Finance has taken a decisive step in reshaping its business model by acquiring a strategic stake in Gyftr.  

The move marks a shift away from its traditional non-banking financial company (NBFC) structure toward a transaction-led fintech platform centred on payments, digital rewards and loyalty solutions. 

Shift Away from NBFC Model 

As part of this transition, LKP Finance has applied to surrender its NBFC licence, signalling its intent to focus exclusively on scalable, platform-driven fintech operations.  

The strategic realignment reflects the company’s view that digital payments, incentives and high-frequency transactions offer stronger long-term growth compared to balance-sheet-led lending. 

The transaction structure includes LKP Finance’s 2,40,000 shares in Mufin Pay, while Mufin Pay holds 100% ownership of Gyftr. This setup enables operational and product-level integration across regulated payment infrastructure and digital rewards offerings. LKP Finance has also initiated a licensing application to align its branding more closely with the Gyftr platform. 

Platform Strategy and Market Opportunity 

The combined platform is targeting India’s rapidly expanding loyalty, rewards and digital gifting ecosystem.  

The market is currently estimated at $35–40 billion and is expected to cross $65 billion by 2030, driven by enterprise incentive programmes, BFSI-led rewards, and rising digital adoption across consumers and businesses. 

In India, the corporate gifting and digital rewards segment alone is estimated at ₹12,000-15,000 crore, growing at an annual rate of 18-20%. Digital gifting is increasingly moving beyond festive or promotional use cases to become a core engagement tool linked with payments, employee benefits and customer loyalty programmes. 

Integration Of Payments and Rewards 

Through this acquisition, Gyftr’s digital gift cards and incentive systems are expected to integrate with Mufin Pay’s licensed payment rails.  

This could enable the creation of programmable value instruments that can be deployed across employee rewards, customer loyalty, enterprise incentives and transaction-based engagement models. 

Management views the integration as an opportunity to drive higher-frequency usage, unlock new monetisation avenues and build recurring revenue streams by embedding rewards directly into everyday financial and business processes. 

Read More: Over 63 Lakh ITRs Pending in AY 2025–26: Why Refunds Are Delayed! 

LKP Finance Share Price Performance  

As of January 08, at 9:26 AM LKP Finance share price is trading at ₹1,053 per share, reflecting a surge of 2.84% from the previous closing price. 

Conclusion 

LKP Finance’s strategic investment in Gyftr represents a clear pivot toward a platform-led fintech model, combining regulated payments with digital rewards infrastructure. By exiting the NBFC framework and focusing on high-volume, transaction-driven services, the company is positioning itself to capture long-term growth in India’s evolving fintech and loyalty ecosystem. 

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