Tilaknagar Industries has reported encouraging initial sales performance for Imperial Blue whisky, marking its first month under the company’s portfolio after the brand’s acquisition from Pernod Ricard India.
The early results reflect the company’s expanded distribution reach and growing presence in the Indian IMFL market.
The development signals Tilaknagar’s progress in strengthening its national footprint.
Tilaknagar Industries recorded primary sales of 1.79 million cases of Imperial Blue whisky in December 2025. This was the first month of sales since the brand transitioned to Tilaknagar’s portfolio.
Excluding Imperial Blue, the company’s other brands contributed primary sales of 1.30 million cases during the same period.
Management stated that the initial performance of Imperial Blue highlights the company’s execution capability and distribution network.
The addition of the brand has positioned Tilaknagar as a pan-India player in the Indian Made Foreign Liquor (IMFL) segment.
The company reported a 9.7% market share in the South IMFL industry, making it the second-largest national player in the region.
In the Prestige and Above (P&A) category, Tilaknagar secured a 32% market share, supported by secondary sales of 2.11 million cases in southern states.
Tilaknagar also recorded strong regional performance:
The company plans to improve supply-chain efficiency and focus on margin expansion in the coming quarters. Management indicated that these measures are intended to strengthen competitive positioning and support steady growth across markets.
Tilaknagar Industries completed the acquisition of Imperial Blue’s business division from Pernod Ricard India on 1 December 2025.
The transaction was executed through a slump sale valued at ₹3,442 crore. Additionally, a deferred payment of €28 million is scheduled after four years from the transaction closure.
The Competition Commission of India approved the deal in October 2025. Tilaknagar has also entered a trademark licence agreement allowing temporary use of the “Seagram’s” name for Imperial Blue during a defined transition period.
As of 19 January 2026 at 2:30 PM, Tilaknagar Industries shares were trading at ₹411.55, down 2.06% from the previous close of ₹420.20. The stock opened at ₹418.05, touched an intraday high of ₹419.55, and recorded a low of ₹408.00.
Read More: Bank Nifty Slips Over 400 Points on Jan 19; RBI Lending Observations and Global Cues Drag.
The initial sales performance of Imperial Blue under Tilaknagar Industries reflects early progress following the acquisition. Investors and industry observers are likely to track further integration developments, supply-chain improvements, and sustained sales momentum in the coming quarters.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Jan 19, 2026, 2:36 PM IST
Neha Dubey
Neha Dubey is a Content Analyst with 3 years of experience in financial journalism, having written for a leading newswire agency and multiple newspapers. At Angel One, she creates daily content on finance and the economy. Neha holds a degree in Economics and a Master’s in Journalism.
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