ICICI Prudential Life Insurance has launched a new life insurance product, ICICI Pru Wealth Forever, offering increasing life cover up to 99 years of age. The plan also provides a benefit of returning the total premiums paid if the policyholder survives the policy term.
The newly introduced ICICI Pru Wealth Forever plan offers a combination of life cover with long-term savings. The life cover under this plan increases every month until the age of 99. In the unfortunate event of the policyholder's demise, the nominee receives the full life cover amount as a tax-free benefit.
This plan also includes a provision to return all premiums paid if the policyholder survives throughout the policy term. The increasing cover aims to meet changing financial needs over time and ensures continuity of financial security for dependents.
To illustrate, a 55-year-old business owner who invests ₹30,00,000 annually for 7 years will begin the plan with a life cover of ₹1.5 crore. This cover continues to grow every month. If the policyholder passes away at 85 years, the nominee receives a tax-free payout of ₹10 crore.
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The plan also includes complimentary health check-ups, contributing to preventive healthcare. It is structured to provide support for lasting legacy planning, with a focus on wealth transfer to the next generation. Customers opting for this plan may benefit from both life protection and a methodical savings structure.
As of January 13, 2026, at 9:17 AM, ICICI Prudential Life Insurance share price on NSE was trading at ₹683.20 up by 0.36% from the previous closing price.
ICICI Pru Wealth Forever is designed to serve dual objectives: growing life cover with time and ensuring premium return in case of survival. This structure aligns with evolving financial planning needs, especially in long-term legacy and estate planning scenarios.
Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Jan 13, 2026, 12:06 PM IST
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