
Asian Paints share price climbed up to 4% in early trade on Tuesday, March 24, after the company announced a price hike of 6–8% across its product portfolio. The move comes as India’s largest paint manufacturer looks to offset rising raw material costs, largely driven by geopolitical uncertainties and firm crude oil prices.
The increase will be implemented in 2 phases starting April 2026 and marks a continuation of pricing actions in the sector, following an earlier 2–3% hike.
Asian Paints plans to roll out the first phase of its price increase from April 10, 2026. This will cover key categories including emulsions, enamels, primers, distempers, and its Neo Bharat range.
Additionally, prices of thinners have also been raised from the same date, with the company indicating a sharper hike, though it has not disclosed the exact percentage.
The second phase of the hike, also in the range of 6–8%, will be implemented from April 21, 2026. This will apply to the remaining portfolio, including waterproofing solutions under SmartCare, tile adhesives, and wood finishes.
The pricing action reflects ongoing pressure from higher input costs, particularly crude oil derivatives, which form a significant portion of the company’s raw material expenses.
Asian Paints share price saw a positive reaction to the announcement, rising as much as 4% in early trade. However, the stock has been under pressure in recent months. It ended Monday’s session 3.4% lower at ₹2,120.80 and has declined around 23% so far in 2026.
Meanwhile, crude oil prices edged higher on Tuesday, with Brent crude rising to around US$100.94 per barrel, signalling continued cost pressures for paint manufacturers.
Read more: LPG Prices in India Today, March 24, 2026: Check Rates in Delhi, Mumbai, Bangalore and Other Cities.
Asian Paints’ latest price hike underscores the ongoing challenge of managing input cost inflation in a volatile global environment. While the move may support margins in the near term, sustained demand and competitive dynamics will remain key factors to watch for the company’s performance ahead.
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Published on: Mar 24, 2026, 11:09 AM IST

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