Indian Craft Brewer Bira to Raise $132 Million; GEM Emerges as Suitor

India’s homegrown craft beer maker Bira is brewing up its largest-ever funding round, seeking to raise $132 million as it looks to stabilise operations and boost growth after a turbulent period, as per the news reports. 

The potential investment, led by New York-based Global Emerging Markets (GEM), signals renewed investor confidence in India’s expanding premium beer segment despite regulatory challenges.

Bira’s Funding Ambition and Business Revamp

According to Reuters, Bira plans to secure $50 million through an equity infusion from GEM and an additional $82 million via structured credit. "We confirm that we have received term sheets for substantial investments in the company in the form of structured debt and equity," Bira CEO Ankur Jain told Reuters. 

The proceeds are expected to be channelled towards working capital and clearing pending liabilities. Jain also highlighted that Bira is undergoing a significant business overhaul, including restructuring its sales and supply chain networks to strengthen efficiency and recovery.

About Bira

Founded in 2015, Bira has so far raised $210 million and was valued at $450 million 2 years ago. Its existing investors include Japan’s Kirin and Peak XV (formerly Sequoia Capital India). 

The brand, though holding less than a 5% share in India’s beer market, has carved a strong identity among urban drinkers. To expand its reach, Bira acquired The Beer Cafe in 2022, enhancing its distribution across restaurants and pubs nationwide.

Read More: Hero Future Energies Gets ₹1,908 Crore Funding From SBI, Canara Bank.

Conclusion

With its latest capital-raising effort, Bira aims to reenergise operations, strengthen its market presence, and tap into India’s evolving beer culture. The upcoming deal could mark a turning point for the brand as it balances recovery and expansion in a highly competitive market.

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