Flipkart to Infuse $300 Million Into Fintech Subsidiary Super.money

Flipkart India, owned by Walmart, will invest $300 million in its fintech arm Super.money, as per the Bloomberg reports. The company is focusing on expanding into lending and stock broking with this capital.

Earlier Infusion

This follows a $20 million investment made last year when Flipkart carved out Super.money as a separate entity. The fintech arm is also preparing to raise funding from outside investors to support its growth plans.

Launch and Background

Super.money began operations in 2024 as a UPI-based scan-and-pay application. It later introduced fixed deposits and secured cards. The platform was created after the separation of PhonePe from Flipkart, giving the e-commerce company a fresh entry into financial services.

UPI Transactions

Data from the National Payments Corporation of India (NPCI) shows Super.money is now the fifth-largest UPI app in India. It recorded about 257 million transactions valued at ₹9,290.21 crore. Cashback offers of up to 5% on merchant spending helped attract young, first-time users.

Credit and Lending Growth

Super.money launched a co-branded credit card with Axis Bank and has disbursed over $700 million through lending partners. It is now preparing to add personal loans and wealth products. The company has stated it is aiming to become profitable by the end of 2025.

Stock Trading and Travel Services

Super.money is building a simplified stock trading platform as retail participation grows. As per the PTI, Demat accounts in India rose to 194 million in July 2025, from 36 million in 2019. 

As per the Moneycontrol report, in July, Super.money also entered the travel segment by adding flight booking options to its app. Users were offered 5% rewards on bookings made through UPI or its co-branded credit card.

Read More: Flipkart India Posts ₹5,189 Crore Loss in FY25; Revenue Rises 17%!

Conclusion

The $300 million investment highlights Flipkart’s focus on developing Super.money into a broad financial services platform. The company is expanding across payments, lending, investments, and travel.

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