TBO Tek Limited has signed an agreement to acquire Classic Vacations, a US-based luxury travel company, from Phoenix-headquartered The Najafi Companies. The deal is valued at up to $125 million, underscoring TBO’s ambitions to strengthen its presence in the premium outbound travel market.
The acquisition merges TBO’s advanced technology platform and global inventory with Classic Vacations’ elite network of luxury travel advisors and suppliers. In FY 2024, Classic Vacations generated $111 million in revenue and $11.2 million in operating EBITDA, highlighting its strong financial performance.
TBO aims to leverage Classic Vacations’ nearly five decades of brand recognition and advisor relationships to accelerate its global expansion. This strategic alignment is expected to enhance service quality, strengthen supplier partnerships, and ensure seamless continuity for customers.
Luxury travel demand is projected to grow significantly in the coming decade, driven by evolving traveler preferences. With this acquisition, TBO positions itself as a stronger global leader in the sector. The partnership will enable both companies to create sustained value by tapping into high-value travel segments and meeting rising customer expectations.
Classic Vacations was earlier acquired by The Najafi Companies in 2021 from Expedia Group. For this transaction, Moelis & Company LLC acted as exclusive financial adviser and Ballard Spahr LLP served as legal adviser to Classic Vacations. On TBO’s side, Cooley LLP was the legal advisor, while PwC provided financial and tax advisory support.
“We’re thrilled to bring Classic Vacations into the TBO family – the company’s longstanding delivery of outstanding services has earned the trust of its more than 10,000 travel advisors in the U.S., and their end customers, making them a seamless fit for our vision moving forward in the fast-evolving travel and tourism industry,” said Gaurav Bhatnagar, TBO’s cofounder and Jt. Managing Director.
He further added, “Classic Vacations is led by a strong team of experts and will continue as an independent brand while leveraging TBO’s technology and distribution capabilities to grow their business.”
On September 3, 2025, TBO Tek share price (NSE: TBOTEK) opened at ₹1,560.00, up from its previous close of ₹1,382.50. At 10:52 AM, the share price of TBO Tek was trading at ₹1,556.00, up by 12.55% on the NSE.
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TBO Tek’s acquisition of Classic Vacations marks a pivotal step in its global growth strategy. By combining technology, scale, and an elite travel advisor network, the deal positions TBO to capture a larger share of the fast-growing luxury travel market.
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Published on: Sep 3, 2025, 10:58 AM IST
Nikitha Devi
Nikitha is a content creator with 7+ years of experience in the financial domain. Specialising in personal finance, investments, and market insights, Nikitha simplifies complex financial topics, making them accessible to readers.
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