Reliance's Campa Enters Sri Lanka in Partnership with Elephant House Beverages

Mukesh Ambani’s Reliance Consumer Products is making a prominent entry into the Sri Lankan beverage market, unveiling the Campa drinks portfolio in partnership with Elephant House Beverages, as per the news reports. The initiative underscores Reliance’s strategy to extend its soft drinks lineage beyond India, targeting regional growth with established local expertise.

Diverse Beverage Portfolio and Value Proposition

Campa’s launch brings Sri Lankan consumers an array of choices, including Campa Cola, Lemon, Orange, and energy options like Campa NRG Gold Boost and Berry Kik. Each 250 ml bottle is attractively priced at ₹100, aiming to deliver accessible refreshment. “Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers,” shared Ketan Mody, Executive Director, Reliance Consumer Products Limited, highlighting the brand’s legacy and growing international appeal.

Distribution Partnership and Regional Growth Strategy

Reliance’s collaboration with Ceylon Cold Stores (manufacturer and distributor of the Elephant House brand), part of the John Keells Group, utilises its extensive distribution capability to help establish Campa in Sri Lanka. Mr. Daminda Gamlath, President, John Keells Consumer Foods Sector, remarked, "We look forward to leveraging our robust distribution network and market expertise to establish the Campa brand in Sri Lanka, just as it has been in India for generations.”

Financial Performance and Competitive Pricing

Reliance Consumer Products reported strong FY25 numbers, with revenue at ₹11,500 crore and both Campa and Independence brands crossing ₹1,000 crore each in sales. Their reach expanded past one million stores in the last fiscal year, confirming significant market penetration. 

Reliance arm has also partnered with former cricket legend Muttiah Muralitharan, introducing Spinner sports drinks at just ₹10 for 250 ml bottles, less than half the price of rivals such as PepsiCo’s Gatorade and Sting.

Read More: Reliance's Luxury Business Faces Downturn as Demand Weakens in FY25!

Reliance Industries Share Price Performance 

As of August 12, 2025, at 9:46 AM, Reliance Industries share price is trading at ₹1,400 per share, reflecting a gain of 1.00%. Over the past month, the stock has declined by 5.64%.

Conclusion

Reliance’s launch of Campa in Sri Lanka illustrates its focus on scalable growth and impactful partnerships. With its diverse product range, competitive pricing and robust distribution, the group is well-positioned to energise the soft drinks sector throughout the region.

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