Reliance Expands into Functional Beverages with Shunya JV

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (NSE: RELIANCE), has entered the fast-growing functional beverage segment by acquiring a majority stake in a joint venture with Naturedge Beverages Private Limited.

This move strengthens RCPL’s ambition of becoming a Total Beverage Company, catering to evolving consumer preferences.

Strategic Focus on Health and Wellness

The functional beverage space in India has seen rapid growth as consumers increasingly shift toward natural, herbal, and sugar-free options. With the inclusion of Naturedge’s flagship brand “Shunya”, RCPL gains an entry point into this market.

Shunya offers zero-sugar, zero-calorie drinks infused with powerful Indian herbs like Ashwagandha, Brahmi, Khus, Kokum, and Green Tea, aligning with the wellness trend.

Backed by Ayurveda and Modern Innovation

Founded in 2018 by Siddhesh Sharma of the Baidyanath Group, Naturedge Beverages combines traditional Ayurvedic wisdom with modern consumer demand. This heritage-driven innovation provides RCPL with a competitive edge as it integrates Shunya into its existing product mix.

Strengthening RCPL’s Beverage Portfolio

Since its inception in 2022, RCPL has aggressively expanded its beverage offerings with acquisitions like Campa Cola, launches such as Campa Energy and Raskik, and now Shunya.

The partnership opens avenues for expanding into categories like energy drinks, herbal-infused waters, energy shots, and still beverages, further positioning RCPL as a holistic beverage provider.

Ketan Mody, Executive Director, Reliance Consumer Products Limited, said: “We are pleased to announce this JV as it strengthens our beverage portfolio with the addition of health-focused functional drinks, inspired by Ayurveda. Within a very short span of time, Shunya has gained wide popularity among health-conscious consumers as it offers the benefits of herbs in contemporary formats.”

He further added, “It also fits perfectly with RCPL’s vision of global providing quality products at affordable prices along with promoting India’s legacy. We are delighted to come together with our partner Naturedge Beverages and consumers can now expect more innovation and a wider range of herbal-natural functional beverages in the future.”

Also Read: Reliance Industries Shareholders Back Anant Ambani's Board Appointment!

Conclusion

RCPL’s majority stake in Naturedge marks another milestone in Reliance’s FMCG journey. By combining Ayurveda-inspired innovation with its strong distribution network, RCPL is set to reshape India’s beverage landscape with healthier, functional alternatives.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.