Reliance Consumer Products to Launch Campa Sure in Water Market

Reliance Consumer Products, the FMCG unit of Reliance Industries, is launching a new packaged water brand called Campa Sure, as per recent reports. The company is entering a ₹30,000 crore industry where several small and regional players already operate.

Regional Partnerships

Reliance is working on agreements with about 20 regional bottlers, starting from northern India. These collaborations will cover bottling and branding while maintaining production standards. The company has confirmed it is not considering acquisitions.

Focus on Governance

The packaged water sector has faced challenges with counterfeit products. Reliance has said that tying up with local bottlers will help maintain common standards and create checks for quality and distribution.

Pricing Details

Campa Sure will be sold at prices lower than leading bottled water brands.

• 250 ml: ₹5
• 1 litre: ₹15
• 2 litres: ₹25

In comparison, a 1-litre bottle from other brands like Bisleri, Kinley, or Aquafina usually costs around ₹20.

Earlier Playbook

Reliance had earlier relaunched Campa Cola at lower price points, including ₹10 bottles, which led competitors to introduce smaller and cheaper options. The same approach is now being used for Campa Sure.

Impact of Tax Change

The launch comes after GST on packaged water was reduced from 18% to 5% under GST 2.0 from September 22, 2025. The tax change has made it easier for manufacturers to cut prices, creating room for new products at lower rates.

Two-Brand Strategy

Reliance already sells bottled water under its Independence brand at a higher price point. Campa Sure will act as the value option, allowing the company to address different consumer groups and distribution channels.

Reliance Industries Share Price

As of 3 October 2025, 10:14 AM, Reliance Industries share price was trading at ₹1,361.90, down ₹6.80 or 0.50% for the day.

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Conclusion

With Campa Sure, Reliance is adding a second bottled water brand to its FMCG portfolio. This brings a low-cost option into a competitive market dominated by national players and regional firms.

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